In this episode of Attention Retention, host Jackie McManus discusses the growth of social media in recruitment and retention in the trucking and logistics industry. She highlights the importance of a strong social media presence and branding; from creating great content on the strongest platforms to utilizing paid ads and analyzing results, social media marketing can be leveraged in many ways.

She also shares tips on using social media to recruit truck drivers, such as creating relatable content, sharing driver testimonials, and analyzing engagement metrics. The best way to reach drivers is through making real connections on social media.