Welcome to Socratic Selling: Mastering the Art of Customer-Centered Sales, the podcast that teaches you how to build stronger relationships with your customers and close sales more effectively using the Socratic method. Inspired by the timeless principles of Socratic dialogue, this podcast reveals how to engage with your customers by uncovering their needs, empowering their decision-making process, and guiding them to the right solution—all while respecting their authority and motivation.

Each episode will explore key strategies for dynamic sales conversations, including how to open dialogues that go straight to the heart of the matter, how to discover and address customer needs, and how to negotiate objections and close with confidence. Whether you're looking to refine your sales technique or become a more effective communicator, Socratic Selling will provide actionable insights and real-world examples to help you master the art of customer-centered selling, turning each interaction into a more predictable, successful outcome.