Software Social

By Michele Hansen & Colleen Schnettler

What's Software Social about?

Two indie SaaS founders—one just getting off the ground, and one with an established profitable business—invite you to join their weekly chats.

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Software Social episodes:

02.01.2024
It passed the House! Now what?
The tax deal that includes a retroactive fix for domestic R&D; expensing through 2025 passed the House! Now what?
01.30.2024
174 Update: Call Congress! Now!
"Hi, I'm a constituent in your district. Please tell the Representative to support HR 7024." That's all you have to say! Find your Rep's phone number: https://ssballiance.org/
12.06.2023
174 ALL-POINTS BULLETIN
Time to call both of your Senators and your Representative to get fixing 174 on the priorities before the end of the year. This is especially critical if you're in:IdahoIllinoisKentuckyMontanaNew YorkOhioOregonPennsylvaniaSouth DakotaTennesseeWashingtonLook up their phone numbers: https://ssballiance.org/
12.05.2023
Side Projects as Insurance Policies
Michele chats with Kevin Griffin about how she sees side projects not only as a way to earn extra money but as insurance policies against losing your job or other unexpected life events. Subscribe to Multithreaded Income!
11.21.2023
ADHD + Entrepreneurship: A Conversation with Jesse J. Anderson, aka ADHD Jesse
Michele chats with Jesse J. Anderson, aka ADHD Jesse, about finding out one has ADHD as an adult, entrepreneurship as people with ADHD, parenting an ADHD child, and more. Get Jesse's book "Extra Focus: The Quick-Start Guide to Adult...
10.23.2023
Section 174 Update: Sign the new letter!
Sign the National Association of Manufacturers letter! https://ssballiance.org/
09.09.2023
Can the R&D Tax Credit Offset the Section 174 Changes?
The R&D; Tax Credit still exists, and it might be able to help you offset the Section 174 changes. Michele talks to R&D; Tax Credit expert Jonathan Cardella of Strike Tax Advisory to learn more. Learn more:What is the R&D;...
04.18.2023
The letter to Congress has been sent! Here's what comes next.
CNBC article: https://www.cnbc.com/2023/04/18/software-firms-face-huge-tax-bills-that-threaten-tech-startup-survival.html Politico Morning Tax: https://twitter.com/mjwhansen/status/1648329709774684165
04.07.2023
Keep Calm and Carry On
Michele gives another update on the Section 174 effort and chats with Tyler Tringas and Arvid Kahl. Huge thanks to Justin Jackson and Corey Haines for sending out the letter to their newsletters! Subscribe to their newsletters: Corey's newsletter: https://www.corey.co/ Justin's...
04.04.2023
Numbers Update + Chat with Landon and Kyle
Numbers update on the letter to Congress + crossover with Made with Grit.
03.29.2023
It's me, hi. It's the problem, it's Section 174
An update from Michele on what she and Colleen have been doing for the past few months, and an urgent call to action to sign the Small Software Business Alliance Coalition letter to Congress: https://ssballiance.org/ Tweet thread FAQ on Section...
01.03.2023
What 2023 Brings for Colleen, Michele, and This Show
Colleen and Michele talk about their hopes and plans for 2023, and make an announcement about this show.
12.27.2022
The Forcing Function Episode: Launch Christian Genco's New SaaS
Michele talked to Christian Genco on December 1 about what he needed to do to launch his new SaaS, TheVideoClipper, with a deadline of having it done before this episode was released. So... did he do it?
12.20.2022
Reflecting on 2022
Michele and Colleen reflect on the year.
12.13.2022
Culture + Feedback = ???
Michele shares her takeaways from the book The Culture Map and what it might mean for getting product feedback and building products across countries.
12.06.2022
TinySeed, TinyConf
Colleen recaps her learnings from her first TinySeed meetup/MicroConf: Local Austin.
11.29.2022
Listing on MicroAcquire
Colleen is ready to go all-in on Refine... and that means moving on from Simple File Upload.
11.22.2022
The Hammerstone Podcast is back
Colleen and her business partner Aaron give an update on Hammerstone (Refine) in this crossover episode.
11.15.2022
Qualitative and Quantitative Data
Talking to other entrepreneurs made Michele realize that she hasn't talked about interplay of qualitative *and* qualitative data enough. Michele and Colleen talk about what that means in the context of feature requests and high-touch sales.
11.08.2022
TinySeed!
Colleen's company was accepted to TinySeed, which means she now gets to work on Refine full time. That means she can finally make some hard decisions and push. (Note: Colleen and Michele were actually in the same place last week,...
11.01.2022
Getting Into Public Speaking as a Developer
Michele chats with indie developer Benedicte Raae about getting into public speaking through streaming.
10.25.2022
Sick Leave for Indie Founders?
Should indie founders take sick leave? Michele and Colleen discuss.
10.18.2022
Competitive Advantage and Moats for Small SaaSes, Part 2
Michele continues her chat with Summit founder Matt Wensing about ways indie SaaS founders can think about moats and competitive advantages. This episode: cost advantages, size advantages (big and small), and false moats.
10.11.2022
Talking Competitive Advantage and Moats for Small SaaSes, Part 1
Michele chats with Summit founder Matt Wensing about intangible assets, switching costs, and network effects, and how they apply to indie software companies.
10.04.2022
Refine Update with Aaron and Colleen
Aaron Francis, Colleen's co-founder, swings by to chat about Refine.
09.27.2022
Super Pumped (aka The Saturday Edition)
Four things Colleen is super pumped about... and one thing she's not.
09.20.2022
Sprinting a Marathon
Colleen and Michele both have a lot going on.
09.13.2022
Hairy Projects and Heat Waves
Michele's trying to figure out how to approach charging sales taxes, and Colleen finally pushes to prod despite a challenging week.
09.06.2022
Distribution vs Marketing
Colleen's in go mode for Refine.
08.30.2022
One Weekly Win
Colleen shares the secret to her recent productivity.
08.23.2022
The One Where Colleen Goes to LA and Michele Looks at Haybales
Should indie entrepreneurs take advice from VC-track folks?
08.16.2022
That's the Job
Learning new things, feeling like you're a bit out of your depth, pushing to the next level: that's the job of being an entrepreneur, and Colleen and Michele are both experiencing that in different ways.
08.09.2022
Work vs Life vs Everything Else
Michele and Colleen catch up on Michele's conference talks... and try to figure out how she can get more balance.
08.04.2022
Bonus: Pre-Episode Banter for 8/9/22
Folks seem to love our casual banter, so here's what Zoom captured on our backup recording before we started the actual recording for next Tuesday's episode.
08.02.2022
Colleen vs the Cliff
It's finally August, and Colleen is coming up on the deadline for Refine to support her working full-time... or is it?
07.26.2022
Starting a Business - Even When Your Family Doesn't Want You To
Ever had friends or family question your decision to start a business or discourage you from going full-time? Michele and Lucie Baratte dive into that in part 2 of their conversation.
07.19.2022
Vision and Empathy with Lucie Baratte of Logology
Michele chats with Lucie Baratte, co-founder and art director of Logology.
07.12.2022
What's Hammerstone? A Broadcast of the Hammerstone.dev Podcast with Colleen and Aaron
Colleen and Aaron chat about all things Hammerstone.
07.05.2022
From Side Project to Full Time with Damon Chen and Michael Rouveure
Michele chats with Damon Chen and Michael Rouveure about how taking funding from Calm Fund allowed them to go from working on their businesses on the side to full-time.
06.28.2022
When Should You Let People Pay You?
Michele chats with longtime listener Vic Vijayakumar about how to get to the point where he feels comfortable letting people pay for his new shared SMS inbox SaaS, HeyTexting.
06.21.2022
Q&A!
How would Michele and Colleen change each others' businesses? Why is Geocodio hiring now? And more on our Q&A episode!
06.14.2022
Sales Mode
Colleen shifts into sales mode for Refine.
06.07.2022
101 Episodes!
Michele and Colleen reflect on where they’ve come from and where they’re going.
05.31.2022
The One Where the WiFi Goes Out
Colleen and Aaron gave their workshop at RailsConf! Well, a version of it.
05.24.2022
Betting on Multiple Horses with Dan Rowden and James McKinven
Michele chats with Dan Rowden and James McKinven, hosts of the No More Mondays podcast, about how they each manage a portfolio of indie businesses.
05.17.2022
The Water Bowl of Sorrow
Colleen's launch doesn't go quite as hoped.
05.10.2022
Be a Champion with Zuzana Kunckova, Founder of Larabelles
Michele chats with Zuzana Kunckova, self-taught developer and founder of Larabelles.
05.03.2022
Launching, Back to the Future Style
Colleen's new company finally launches its first product.
04.26.2022
Positioning for Maximum Impact with Zach Goldie
Colleen chats with Zach Goldie, positioning consultant, about how to better pitch her product, Simple File Upload.
04.19.2022
Founding, Selling, and Starting Anew with Adam Pallozzi, Exited Founder of Junior Rockers and Co-Founder of SleepHQ
Michele chats with Adam Pallozzi about the highs and lows of selling a business during the pandemic.

What's Software Social about?

Download our free app to listen on your phone

Software Social episodes:

It passed the House! Now what?

174 Update: Call Congress! Now!

174 ALL-POINTS BULLETIN

Side Projects as Insurance Policies

ADHD + Entrepreneurship: A Conversation with Jesse J. Anderson, aka ADHD Jesse

Section 174 Update: Sign the new letter!

Can the R&D Tax Credit Offset the Section 174 Changes?

The letter to Congress has been sent! Here's what comes next.

Keep Calm and Carry On

Numbers Update + Chat with Landon and Kyle

It's me, hi. It's the problem, it's Section 174

What 2023 Brings for Colleen, Michele, and This Show

The Forcing Function Episode: Launch Christian Genco's New SaaS

Reflecting on 2022

Culture + Feedback = ???

TinySeed, TinyConf

Listing on MicroAcquire

The Hammerstone Podcast is back

Qualitative and Quantitative Data

TinySeed!

Getting Into Public Speaking as a Developer

Sick Leave for Indie Founders?

Competitive Advantage and Moats for Small SaaSes, Part 2

Talking Competitive Advantage and Moats for Small SaaSes, Part 1

Refine Update with Aaron and Colleen

Super Pumped (aka The Saturday Edition)

Sprinting a Marathon

Hairy Projects and Heat Waves

Distribution vs Marketing

One Weekly Win

The One Where Colleen Goes to LA and Michele Looks at Haybales

That's the Job

Work vs Life vs Everything Else

Bonus: Pre-Episode Banter for 8/9/22

Colleen vs the Cliff

Starting a Business - Even When Your Family Doesn't Want You To

Vision and Empathy with Lucie Baratte of Logology

What's Hammerstone? A Broadcast of the Hammerstone.dev Podcast with Colleen and Aaron

From Side Project to Full Time with Damon Chen and Michael Rouveure

When Should You Let People Pay You?

Q&A!

Sales Mode

101 Episodes!

The One Where the WiFi Goes Out

Betting on Multiple Horses with Dan Rowden and James McKinven

The Water Bowl of Sorrow

Be a Champion with Zuzana Kunckova, Founder of Larabelles

Launching, Back to the Future Style

Positioning for Maximum Impact with Zach Goldie

Founding, Selling, and Starting Anew with Adam Pallozzi, Exited Founder of Junior Rockers and Co-Founder of SleepHQ