Solveig Whittle chats about defining your purpose and realizing your creative vision.

Solveig Whittle is the lead vocalist, lyricist, and business side of the pop/folk duo Solveig & Stevie, whose other member is studio musician and producer, Stevie Adamek. Stevie was originally signed by Scepter Records and then Columbia Records.

Before beginning her songwriting and performing collaboration with Stevie in 2010, Solveig was the lead vocalist for the Seattle folk-pop band Shades of Red, which released two CDs, December Sunday  (2008) and Absolution (2011 – produced by Adamek).

Solveig &  Stevie released their first CD together, Zombie Lover, in 2013, and their second CD, Fire and Other Playthings, in 2014. They also write and record music for events, for other musicians, and for television and film licensing. Their song Little Bird, from the Fire and Other Playthings album, was nominated in 2014 for an award in the Best Female Vocal category of the HMMAs (Hollywood Music in Media Awards).

Solveig began performing in college singing cover tunes. As a tech marketer with various large tech companies in the 1990s, she sidelined in several corporate bands, including one of the first techie “Battles of the Band” ever held. While at Microsoft, Solveig played in a band with guitartist and software guru Jim Allchin. She has also collaborated on several songs with former Heart guitarist, now solo artist, Roger Fisher, who has a cameo appearance on Shades of Red’s Absolution album.

Not content with being a hobbyist musician, Solveig is combining her marketing and business expertise with her love of music to make a name for herself as a thought leader in the world of indie music marketing. She regularly contributes articles on the music industry and music marketing to Hypebot and other music marketing and industry websites, blogs and podcasts. She also guest lectures to music students at the Art Institute of Seattle.

What’s Covered

* Why purpose matters

* Defining your purpose and what you represent

* How knowing who you are resonates with others

* Be yourself to source your best work

* Achieving your vision through incremental goals 

* The magic of the “music zone” experience

* Recognizing your talent through the eyes of others

* Is your vision realistic and obtainable?

* Defining your story

Solveig’s Links

Shades of Solveig

Facebook

Twitter

LinkedIn

YouTube

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