Som Seif has spent two decades disrupting Canadian financial services — first with Claymore, one of Canada's earliest ETF companies, then as co-founder of Wealthsimple, and now as CEO of Purpose Unlimited, a platform spanning asset management, wealth management, SMB lending, and retirement solutions. In this conversation on the StartWell Podcast, he gets candid about the mindset holding Canadians back, what's broken in how we build wealth, and why he's more energized right now than at any point in his career.