We sit down with Soroush Karimzadeh, Co-Founder and CEO of Novarc Technologies, to explore how autonomous welding is reshaping industrial automation.

Soroush shares his journey from engineering into entrepreneurship, and how Novarc is solving one of manufacturing’s biggest challenges, the global shortage of skilled welders. The conversation covers embodied AI, product market fit in robotics, and why reliability matters more than hype.

They also break down the realities of building a hardware business, from early sacrifices and funding challenges to scaling a multidisciplinary team. Soroush explains how Novarc is using AI-driven vision systems to enable adaptive welding, and what this means for productivity, quality, and workforce transformation.

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