Writer, editor, and Southwest guru Joseph Guinto talks about the current state of Southwest, and the legacy Herb Kelleher left behind. 

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Southwest | Author Joe Guinto Reveals the Secrets to Southwest’s Success | 5

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Time seems to be running out for Fordlandia. But neither Henry Ford nor plantation manager, Archibald Johnston, are giving up yet. With a new site at Belterra, Archie is still sure he can get rubber trees growing. The world around him, however, is about to change dramatically - and finally bring the curtain down on Henry Ford’s ambitions in the Amazon.

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Henry Ford’s Paradise Lost | The End of an Idea | 4

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In the wake of the Christmas riot of 1930, another new manager arrives in Fordlandia. Archibald “Archie” Johnston brings a change of approach and starts to see progress across the site. But what he needs more than anything is the same as his predecessors: for the rubber trees to finally grow.

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Henry Ford’s Paradise Lost | Progress | 3

A series of luckless managers try their best to fulfill Henry Ford’s ambitions for his Brazilian rubber plantation, but deadly diseases and an outbreak of violence in Fordlandia threaten to undo what little has been achieved so far. 

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Henry Ford’s Paradise Lost | Birth Pains | 2

Industrialist Henry Ford looks for a new way to supply his factories with rubber without having to pay the prices dictated by the global market. But his decision to build a rubber plantation deep in the Amazon Rainforest comes with a great many complications. 

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Southwest | Author Joe Guinto Reveals the Secrets to Southwest’s Success | 5

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