Spa Marketing Made Easy Podcast

By Daniela Woerner: Licensed Aesthetician

What's Spa Marketing Made Easy Podcast about?

Spa Marketing Made Easy Podcast is a place where we share simple, proven strategies just for spa industry professionals, to help you get more clients in the door so you can create a life you love.

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Spa Marketing Made Easy Podcast episodes:

04.22.2024
SMME #377 How to use Monday.com in Your Spa
In this episode, I share practical tips and training on using Monday.com as a project management tool to streamline your day-to-day operations as a spa CEO. If you've ever wondered how to document your responsibilities, track projects, and create...
04.15.2024
SMME #376 Sedona Spa CEO Intensive Debrief
In this episode, I take you behind the scenes of our transformative Sedona Spa CEO Intensive. This sold-out, two-day event brought together 50 incredible spa owners and leaders for an immersive experience focused on the fundamentals of running a successful...
04.08.2024
SMME #375 How to Fire a Bad Client
Today, we're addressing a scenario every spa owner will likely face at some point: the decision to fire a bad client. But what exactly makes a client "bad" for your business? From those who consistently show up late or...
04.01.2024
SMME #374 Passing on the Kindness: Debbie Lee's Legacy of Love and Service in Honor of Her Son
In today's episode of the Spa Marketing Made Easy podcast, we are honored to share the inspiring story of Debbie Lee, a Gold Star Mother who turned her heart-wrenching loss into a powerful mission to support our troops, veterans, and...
03.25.2024
SMME #373 How Alexis Robertson Hit $100K in One Month with a Live Event Planned in Just 2 Weeks!
In this episode of Spa Marketing Made Easy, we sit down with Alexis Robertson, award-winning esthetician and founder of Alxs Skn Gym, to uncover the secrets behind her incredible success story. Alexis shares how she planned and executed a wildly...
03.18.2024
SMME #372 Up Your Game with Google Business Profile in 2024 with Ryan Files of High Level Marketing
Hey there, it’s another deep dive on the podcast, and this time, we're unraveling the secrets to mastering your Google Business Profile with a special return guest, Ryan Files from High Level Marketing. If there's one thing we've learned, it's...
03.11.2024
SMME #371 The Legalities of Aesthetics - A Deep Dive with Mandie Gossert
Creating sustainable growth and success in aesthetics means more than just mastering the art of skincare; it involves understanding the legal landscape that shapes our industry. In today's episode of Spa Marketing Made Easy, we're diving deep into the...
03.04.2024
SMME #370 Daniela’s Debrief: Addo Wellness Institute’s Spa Manager Certification Event
If you’ve been a long-time listener of the Spa Marketing Made Easy podcast, you’ll remember back in November, I introduced my team’s next endeavor - Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics! We’ve...
02.26.2024
SMME #369 Key Takeaways from Echelon Front’s Muster Conference with Daniela + Kyle
To truly practice what I preach, leadership development is constantly in my routine. With that in mind, I bet you didn’t think you’d catch me attending a leadership conference led by former Navy SEALs… but boy was I...
02.19.2024
SMME #368 WATCH: What Does PDO Max AfterGlo™ Do For The Skin?
We know the bread and butter of the spa industry are great before + after photos. So if you’re listening to this episode right now on Spotify or Apple Podcasts, head over to our website (addoaesthetics.com) to watch the...
02.12.2024
SMME #367 The Spa CEO Journey: What’s The Next Right Step For You?
If I had to rank my top shared insights on the Spa Marketing Made Easy podcast, “leadership is a learned skill” would definitely make my Top 3. That’s what today’s episode is all about. I’m asking you the one...
02.05.2024
SMME #366 3 Ecom Strategies You Need in 2024 from Gamal Codner
Are you ready for another source of revenue stream for your spa in 2024? We live in a world that prioritizes ease and convenience. The accessibility of ordering essential items online has saturated the ecom market so we...
01.29.2024
SMME #365 WATCH: Emage Medical® Image Pro® SUNLITE Walkthrough
If you’re a regular listener to the Spa Marketing Made Easy podcast, you’ll remember I introduced you to Emage Medical® last year. Emage Medical® is a strategic partner that I’ve developed a relationship with and fully support the devices...
01.22.2024
SMME #364 Money Mindset + Management with Daniela + Nicole
“What am I actually able to do with my money?” is a common question many spa owners don’t know how to answer. Managing money can bring feelings of fear, uncertainty, and to be quite honest, a lack of confidence. ...
01.15.2024
SMME #363 $46.5K in 7 Days - How Ashlen Day Ran Her Best Gift Card Promo Yet
“$46,500 in SEVEN DAYS?! TELL ME EVERYTHING!” was the first thing that crossed my mind when I saw Ashlen’s Wednesday Wins post last month. In addition to Ashlen’s December gift card promo being a smashing success, what drew me...
01.08.2024
SMME #362 Building a Winning Paid Ads Strategy with Tara Zirker
If you’ve found yourself staring blankly at your Meta Ads account, turn the volume up and grab a notepad. I’ve been in your shoes. What is Meta? How do I know which ad campaign objective to select? Should...
01.01.2024
SMME #361 Setting Intentions: Daniela’s 2024 Words of the Year
One of my favorite practices every January is to set my intention for the year. The word (or phrase) I select is the constant reminder I refer to weekly as I navigate life and business for another year. ...
12.25.2023
SMME #360 3 Keys for Building a High Performing Team
Operating as a solo isn’t wrong, but it is limiting because it becomes seemingly impossible to imagine expansion or growth when you have to wear all the hats of being a business owner. I’m not saying it’s not attainable,...
12.18.2023
SMME #359 Franchising Your Spa with Founder of VIO Med Spa, Joe Stanoszek
Longtime listeners know I’m constantly talking about having the mindset of creating an asset that you can sell. Well listen up Spa CEOs + aspiring spa owners because today’s podcast guest has done just that by building a franchise. ...
12.11.2023
SMME #358 Rediscovering Her Entrepreneurial Calling with Shirin Zakerion
You’ll often hear me talk about how entrepreneurship is like riding a rollercoaster. Some days are up, and other days are down, but ultimately, the goal always remains the same - to build business around a life you love. ...
12.04.2023
SMME #357 Sharing Event Strategies that Resulted in $225K with Samantha Surman
When you hear that somebody has hosted a wildly profitable event, the natural response is “tell me everything!” Today’s episode of Spa Marketing Made Easy is doing just that. Samantha Surman, one of my Spa CEOs from my...
11.27.2023
SMME #356 Embracing the Serial Entrepreneur Title with Charlie Carter
The greatest gift in coaching is witnessing the “Aha!” moments that happen to my students. My guest on this episode of Spa Marketing Made Easy experienced a lightbulb moment on a recent coaching call when I gave her the...
11.20.2023
SMME #355 Announcing Addo Wellness Institute: A Post-Secondary School Specializing in the Business of Aesthetics
What you’re going to hear in this episode has been a long time in the making and I am ecstatic to finally share it with you – introducing Addo Wellness Institute, the first post-secondary school specializing in the business of...
11.13.2023
SMME #354 Determining + Increasing Your Lifetime Customer Value with Scott Bell of High Level Marketing
Getting more clients is always the hot talk when it comes to spa marketing, and while gaining new clientele is obviously important, a successful spa owner and entrepreneur knows that retaining clientele is even more valuable. Not only is it...
11.08.2023
Replay Part 4 - Next Level Growth - Make Room for Magic
Did you miss our live Next Level Growth event? No worries, now you can catch it on the go! (But note that these episodes will only be available for replay through next Monday, November 13). Tune in to all...
11.08.2023
Replay Part 3 - Next Level Growth - Write It Out
Did you miss our live Next Level Growth event? No worries, now you can catch it on the go! (But note that these episodes will only be available for replay through next Monday, November 13). Tune in to all...
11.08.2023
Replay Part 1 - Next Level Growth - Calendar Audit Deep Dive
Did you miss our live Next Level Growth event? No worries, now you can catch it on the go! (But note that these episodes will only be available for replay through next Monday, November 13). Tune in to all...
10.30.2023
SMME #353 Releasing Guilt Over Time Spent and How We Plan for Success
Ambitious women are wired for guilt. I know that statement packs a punch, especially if you let it sink in. Whether its mom guilt, guilt for spending time on something “frivolous” or “wasting time” on something that doesn’t move...
10.23.2023
SMME #352 From Stay At Home Mom to Spa CEO Who Went from $0 to $180K in 6 Months with Debbie Brewer SMME #352
A sentiment I’ve often shared is that “it’s never too late to start,” and today’s guest is a beautiful example of how you can begin your life as Spa CEO after moving through a different career journey and be wildly...
10.16.2023
SMME #351 What Does a Spa Manager Do?
Is your spa’s revenue stuck at the $28-30K per month mark? Often, I’ll see spa owners approach this issue with their sales and marketing hat on, but I’m here to tell you to swap out that hat for another...
10.09.2023
SMME #350 Preparing Your Spa to Sell with Ben Hernandez of Skytale Group
If you’re like the majority of the spa owners who tune into Spa Marketing Made Easy, you likely started your business from a place of passion. Maybe you set out as a solo straight out of school and now you’re...
10.02.2023
SMME #349 Making Ecommerce Your Spa's Profit Machine
This may be a podcast all about spa marketing and business growth, but want to know the *real* secret behind successful spa marketing made easy? Having products and treatments you’re excited to offer and can’t help but share! And...
09.25.2023
SMME #348 Making Ecommerce Your Spa's Profit Machine
Now that we’re approaching Quarter 4 and looking to the year ahead, you might be planning your yearly promotions and other revenue-generating activities, and I’ve got a question for you – do you have ecommerce on your plan? If...
09.18.2023
SMME #347 Profitably Paying Your Team
Paying your team – it’s the topic that’s as old as time for every Spa CEO in our community, and as long as you’ve got a vision to grow your aesthetic practice, the topic of team pay is one you’ll...
09.11.2023
SMME #346 Partnering with the Best Device Companies for Your Practice with Ryan Arca of Rohrer Aesthetics
One of the biggest decisions you can make when it comes to growing your practice is how you’ll enhance the offerings you provide for your clientele. Not only do you need to pinpoint in-demand treatments, but you also need a...
09.04.2023
SMME #345 A Recap of the Spa Business Boost Maui Fundraiser Event
Did you join us for our Spa Business Boost - Maui Fundraiser event? In this week’s episode of Spa Marketing Made Easy, I’m recapping how the event went and just what kind of impact our community was able to make...
08.21.2023
Join Us for Spa Business Boost - A Maui Fundraiser Event
On August 9, 2023 wildfires raged through the island of Maui devastating the island, specifically the town of Lahaina. As a former resident of Maui and with a family that has lived on the island for more than 20 years,...
08.14.2023
SMME #344 Knowing When to DIY or Hire Out Your Marketing with Ryan Files of High Level Marketing
Outsourcing and delegation will always be one of my top recommendations for Spa CEOs who need to step further into their role as the leader of their company and to free up their time and energy to focus on their...
08.08.2023
Introducing 1:1 coaching at Addo Aesthetics with Sara
Introducing 1:1 coaching at Addo Aesthetics!
08.08.2023
Introducing 1:1 coaching at Addo Aesthetics with Nicole
Introducing 1:1 coaching at Addo Aesthetics!
08.08.2023
Introducing 1:1 coaching at Addo Aesthetics with Em!
Introducing 1:1 coaching at Addo Aesthetics!
08.07.2023
SMME #343 Checking In with Freedom In Action Grant Winner Juvy Cabanilla
If you’ve been listening to my podcast, you’ve probably heard me talk about the Freedom In Action Grant we launched in partnership with the Liberté Foundation for Women in July of 2022. Since its inception, we’ve been fortunate to...
07.31.2023
SMME #342 Learn the Latest Mangomint Updates with Co-Founder & CEO, Daniel Lang
Collaboration over competition is a mantra you’ll hear me use often. I truly believe in the power of sharing knowledge and resources - especially in the spa industry - only makes us stronger as a whole. Mangomint is...
07.24.2023
SMME #341 Learn All About Starting an Ecom Business from Gamal Codner
A wise friend once said to me “spa owners are in the confidence business.” This has stuck with me as a reminder that the spa industry relies heavily on relationship building with clients because you are an expert for...
07.17.2023
SMME #340 A Complete Spa Insurance Overview with Andy Zarkovich
not all businesses are set up equally. Insurance isn’t quite the glamorous side of business as it’s overwhelming to decide which coverages are necessary for you and how much you need for protection. My guest on this week’s...
07.10.2023
SMME #339 Uncovering Your True Happiness with Elayne Mendoza
As a lover of systems, spreadsheets, and a well planned out calendar, I realize that the roadmap we set out for ourselves doesn’t always reach the planned destination. That’s why I constantly call entrepreneurship a rollercoaster. My guest...
07.03.2023
SMME #338 Getting to Know Emage Medical® with CEO Cari Ray
I’m a big believer in not endorsing a company or product on this podcast without first trying it out for myself. I can tell you with certainty that Emage Medical® is the real deal. This year I’ve talked...
06.26.2023
SMME #337 A Look Inside Daniela’s Calendar Management Process
“Is this what the CEO of a seven figure company does?” The answer to this question is an important first step to start as you begin to understand where your time should be spent as you map out your...
06.19.2023
SMME #336 Top Questions to Ask When Shopping for Medical Devices with Michael Lustig
When is the right time to buy a new device for my spa? Which company should I buy from? What types of questions do I need to ask during the shopping process? If you’re not quite sure where to...
06.12.2023
SMME #335 Daniela’s Debrief: The Spa CEO Intensive Experience
Do you make time for leadership development in your business? One of the most valuable lessons I’ve learned is to make time in my schedule to solely focus on personal development and building connections with like minded business owners...

What's Spa Marketing Made Easy Podcast about?

Download our free app to listen on your phone

Spa Marketing Made Easy Podcast episodes:

SMME #377 How to use Monday.com in Your Spa

SMME #376 Sedona Spa CEO Intensive Debrief

SMME #375 How to Fire a Bad Client

SMME #374 Passing on the Kindness: Debbie Lee's Legacy of Love and Service in Honor of Her Son

SMME #373 How Alexis Robertson Hit $100K in One Month with a Live Event Planned in Just 2 Weeks!

SMME #372 Up Your Game with Google Business Profile in 2024 with Ryan Files of High Level Marketing

SMME #371 The Legalities of Aesthetics - A Deep Dive with Mandie Gossert

SMME #370 Daniela’s Debrief: Addo Wellness Institute’s Spa Manager Certification Event

SMME #369 Key Takeaways from Echelon Front’s Muster Conference with Daniela + Kyle

SMME #368 WATCH: What Does PDO Max AfterGlo™ Do For The Skin?

SMME #367 The Spa CEO Journey: What’s The Next Right Step For You?

SMME #366 3 Ecom Strategies You Need in 2024 from Gamal Codner

SMME #365 WATCH: Emage Medical® Image Pro® SUNLITE Walkthrough

SMME #364 Money Mindset + Management with Daniela + Nicole

SMME #363 $46.5K in 7 Days - How Ashlen Day Ran Her Best Gift Card Promo Yet

SMME #362 Building a Winning Paid Ads Strategy with Tara Zirker

SMME #361 Setting Intentions: Daniela’s 2024 Words of the Year

SMME #360 3 Keys for Building a High Performing Team

SMME #359 Franchising Your Spa with Founder of VIO Med Spa, Joe Stanoszek

SMME #358 Rediscovering Her Entrepreneurial Calling with Shirin Zakerion

SMME #357 Sharing Event Strategies that Resulted in $225K with Samantha Surman

SMME #356 Embracing the Serial Entrepreneur Title with Charlie Carter

SMME #355 Announcing Addo Wellness Institute: A Post-Secondary School Specializing in the Business of Aesthetics

SMME #354 Determining + Increasing Your Lifetime Customer Value with Scott Bell of High Level Marketing

Replay Part 4 - Next Level Growth - Make Room for Magic

Replay Part 3 - Next Level Growth - Write It Out

Replay Part 1 - Next Level Growth - Calendar Audit Deep Dive

SMME #353 Releasing Guilt Over Time Spent and How We Plan for Success

SMME #352 From Stay At Home Mom to Spa CEO Who Went from $0 to $180K in 6 Months with Debbie Brewer SMME #352

SMME #351 What Does a Spa Manager Do?

SMME #350 Preparing Your Spa to Sell with Ben Hernandez of Skytale Group

SMME #349 Making Ecommerce Your Spa's Profit Machine

SMME #348 Making Ecommerce Your Spa's Profit Machine

SMME #347 ​​Profitably Paying Your Team

SMME #346 Partnering with the Best Device Companies for Your Practice with Ryan Arca of Rohrer Aesthetics

SMME #345 A Recap of the Spa Business Boost Maui Fundraiser Event

Join Us for Spa Business Boost - A Maui Fundraiser Event

SMME #344 Knowing When to DIY or Hire Out Your Marketing with Ryan Files of High Level Marketing

Introducing 1:1 coaching at Addo Aesthetics with Sara

Introducing 1:1 coaching at Addo Aesthetics with Nicole

Introducing 1:1 coaching at Addo Aesthetics with Em!

SMME #343 Checking In with Freedom In Action Grant Winner Juvy Cabanilla

SMME #342 Learn the Latest Mangomint Updates with Co-Founder & CEO, Daniel Lang

SMME #341 Learn All About Starting an Ecom Business from Gamal Codner

SMME #340 A Complete Spa Insurance Overview with Andy Zarkovich

SMME #339 Uncovering Your True Happiness with Elayne Mendoza

SMME #338 Getting to Know Emage Medical® with CEO Cari Ray

SMME #337 A Look Inside Daniela’s Calendar Management Process

SMME #336 Top Questions to Ask When Shopping for Medical Devices with Michael Lustig

SMME #335 Daniela’s Debrief: The Spa CEO Intensive Experience

SMME #347 Profitably Paying Your Team