In this episode of The Luminary Lens, host Rebecca Kaykas-Wolff sits down with Kevin Perez-Allen, Senior Vice President at Signal Group, for a revealing conversation on political communication, emotional intelligence, and the nuance of narrative-building in polarized environments. From his early fascination with politics to advising foreign embassies and advocacy groups, Kevin’s journey bridges personal resilience with a deep understanding of how messaging shapes our realities.

Together, they explore how language and identity can either build walls or open doors, and why effective communication is less about persuasion and more about translation. Drawing on Maslow’s Hierarchy and real-world diplomatic strategy, this conversation offers a roadmap for leaders, marketers, and everyday citizens who want to move past division and toward meaningful connection.

In this episode:

• How a childhood shaped by poverty and political curiosity led Kevin into public affairs
• The overlooked power of communication strategy in policy and leadership
• What foreign governments get wrong (and right) about messaging to Americans
• Why fear is dominating political discourse—and what to do about it
• The danger of leading with identity in divided spaces, and how to find common ground
• How to communicate from the “bottom of the pyramid” to reach real people
• The difference between performative activism and transformational change
• Why curiosity, empathy, and shared humanity are the only sustainable strategy

If you believe business needs more curiosity, courage, and humanity, this conversation is just the beginning.

Join the conversation using #LuminaryLens.