The NOW Gen consumer is exposed to thousands of brands and interactions daily. In today's episode, we embark on a journey to unravel the intricacies of this dynamic relationship and delve into some thought-provoking topics shaping the future of brand-consumer interactions with our special guest, Nick Horan, the Global Brand Experience Lead at Reckitt. Enjoy this episode recorded from 121's, our sponsor, studio hub in Guadalajara, Mexico. From Nick Horan's remarkable background and expertise in the field to the exponential increase in brand-consumer engagement, we'll uncover the secrets behind giving customers unforgettable brand experiences. As we dive deep into today's episode, get ready to ignite your passion for branding and consumer engagement! 

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