Sponsorship is often perceived as a donation, but it is far from it. It’s a marketing and public relations initiative that meets the needs of a business. 

These needs are specific, as in any relationship; each side has its own needs, but they meet in the middle with a common goal —the why. 

Listen as Ted and Camilla talk about sponsorship from a relational perspective. 

Want to send Camilla and Ted a message? Or learn more about them?

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