Let's Talk Limbic Sparks with Brand Leaders

Spreading Joy with Culturally Relevant School Food at Red Rabbit with Rhys Powell


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Rhys Powell, Founder and CEO of Red Rabbit, reveals how the Red Rabbit brand has evolved to stand for racial justice through food justice, by celebrating culturally relevant food in school cafeterias.


In this full episode of Let's Talk Limbic Sparks, Rhys Powell, Founder and CEO of Red Rabbit, America's largest black-owned K-12 school food company, joins Kevin Perlmutter & Jasmine Moradi. Red Rabbit celebrates culturally relevant food in urban school cafeterias. We talk about how the Red Rabbit brand has evolved - from living its values, to being very specific in language and purpose - to stand for racial justice through food justice. Rhys shares the emotional impact that school food has on students, and how Red Rabbit brings dignity and joy to students by affirming their cultural identity and sense of self through familiar food favorites.


Contact Info:

Rhys Powell - https://www.myredrabbit.com/

Kevin Perlmutter - https://www.limbicbrandevolution.com/

Jasmine Moradi - https://www.jasminemoradi.com/


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Let's Talk Limbic Sparks with Brand LeadersBy Kevin Perlmutter

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