Sprinkles Cupcake Founder Candace Nelson On Her New Business Book

When Candace Nelson and her husband Charles co-founded the Sprinkles cupcake company, their friends and family thought it was a terrible idea. “We were essentially two out-of-work investment bankers looking to bet it all on cupcakes at the height of a low-carb craze,” Candace said to host Kerry Diamond. Not only did Sprinkles become a huge hit, but the couple sold a portion of the business and went on to launch Pizzana, another company built around a much-loved food. Candace, who today is a much sought-after dessert and start-up expert, has compiled the two subjects into a business book titled “Sweet Success: A Simple Recipe To Turn Your Passion Into Profit.”

Candace joins us to share the challenges faced in getting Sprinkles up and running, the lessons she learned along the way, and some of the wisdom found in “Sweet Success.”

Thank you to Käserei Champignon, the maker of Cambozola cheese for supporting this episode.

Subscribe to our newsletter and check out past episodes and transcripts here. Our podcast is recorded at Newsstand Studios at Rockefeller Center in New York City. Our theme song is by the band Tra La La.

Happy birthday to The Cherry Bombe Cookbook!

More on Candace: Instagram, Website, Sprinkles Cupcakes, Sweet Success, Pizzana