The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

336: 5 Step Google Ads Checklist for Small Business Owners to Figure Out How Good They’re Doing

11.14.2022 - By Chris Schaeffer, Certified Google Ads SpecialistPlay

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Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes:

We are often contacted by small business owners who have been running their Google Ads campaigns with a moderate level of success but feel like they're still missing out on potential customers. In this episode, we're talking about 5 different settings small business owners can check to get an accurate view of how well their Google Ads campaign is performing.  

(6:19) Tracking leads is the most important part of Google Ads for small business owners

(9:54) How small business owners should think about search terms

(15:48) How small business owners should think about location settings

 

(20:48) Too many bid adjustments are a sign of a bad campaign

 

(33:35) How small business owners should structure their Google Ads campaigns We need your help! Please help us grow the show:

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