In this Checkout episode, Stacey Hollands, founder of Lust Minerals, gives us a glimpse into her personal life and shares some quirky, fun insights. From buying donkeys online to her dual life as a beauty entrepreneur and farm owner, Stacey’s unique lifestyle shines through. She also reveals the retailers that inspire her, the tech tools she can’t live without, and the books that have shaped her business philosophy.

Links from the episode:

• Delivering Happiness on Amazon: A must-read on customer service and company culture by Tony Hsieh.
• Rocket Fuel on Amazon: Essential reading for understanding the roles of visionaries and integrators in business.
• Sephora Australia: A retailer that inspires Stacey in their brand communication and product presentation.
• Lust Minerals: Explore their range of products and participate in quizzes and consultations.
• Lust Minerals Beauty School: Access educational content and free downloads related to skincare and beauty.
• Stacey Hollands’ Instagram: Follow Stacey for beauty insights and updates from her farm life.

Check out our full-length interview with Stacey:

From Beauty School to $20 Million Brand: Stacey Hollands’ Journey with Lust Minerals | #429

About our guest

Stacey Hollands is the founder of Lust Minerals, an Australian beauty brand known for its chemical-free, vegan-certified skincare and makeup products. With a background in beauty therapy and a passion for holistic wellness, Stacey built Lust Minerals into a multimillion-dollar business that champions affordable, high-quality products made in Australia.

About your host

Nathan Bush is the host of the Add To Cart podcast and an ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn or via email.

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email [email protected] We look forward to hearing from you!

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Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

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Visit the website for more learning resources and join the ATC Community.

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