Stanford to Chicago to Raising $9 Million and Reinventing Millennial Investing - Brian Barnes / Founder of M1 Finance

Brian Barnes is the CEO and Founder of M1 Finance, a startup making an automated investment tool that lets users put their money to work in a balanced portfolio without the hassle of actually managing it. Just a few years after graduating from Stanford, Brian raised $9 million and moved back to Chicago to build the platform.  In This Episode You Will Learn: The motivation behind Brian starting M1 Finance How Brian went about launching a MVP in the heavily regulated finance industry How Brian raised $9 million pre-launch  The benefits of robo-advisors over all ETFs What M1 Finance costs and how they plan to differentiate from other robo-advisors How Brian got his first customers What Brian has learned about life and business from his mom Brenda Barnes, Former CEO of Pepsi and Sara Lee? What the most effective marketing channels have been How M1 Finance's message has evolved over time How to communicate a relatively complicated product to consumers quickly The importance of design in fintech  Why Brian moved back to Chicago after going to Stanford and whether he thinks it matters Why Chicago has to improve our risk appetite Selected Links From The Episode: Favorite Books: Sapiens: A Brief History of Humankind by Yuval Noah Harari The Count of Monte Cristo by Alexandre Dumas père Behave: The Biology of Humans at Our Best and Worst y Robert M. Sapolsky