Most people don’t need a bigger audience.

They need a sharper message.

A reflection on why broad positioning gets ignored, how specificity cuts through the noise, and why the right niche creates better conversations, better clients, and better visibility.

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I share these ideas weekly in my newsletter, ⁠⁠⁠The Solo Sauce⁠⁠⁠. Subscribe via the link in the description.

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The Solo Sauce is for solopreneurs and independent professionals building something of their own.

Short, sharp ideas on creativity, business, and staying sane while working solo.