In this episode, Daniel and Jackie discuss how to effectively set and achieve your marketing goals for the New Year. They emphasize the importance of creating a structured marketing plan and outline the critical steps to prevent your goals from falling short. They also talk about the concept of SMART goals, explaining how goals should be Specific, Measurable, Achievable, Relevant, and Time-bound to ensure success.

They further explore the idea of knowing your strengths and weaknesses and leveraging the right tools and people to fill gaps in your abilities. Jackie shares insights on how personality assessments can aid in creating a balanced and effective team. They wrap up by stressing the importance of measuring your progress regularly, understanding changes in your performance, and adapting your strategies accordingly. By following these guidelines, business owners can set realistic goals and achieve them effectively throughout the year.

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Key Topics Discussed

• Importance of creating a structured marketing plan
• Explanation of SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound)
• Benefits of breaking down goals into actionable tasks
• Knowing your strengths and weaknesses in marketing
• Role of personality assessments in team building
• Real-life examples of overcoming marketing challenges
• Importance of measuring progress regularly
• Adapting and refining marketing strategies