What if the secret to a powerful brand isn’t polish—it’s truth? In this episode of Making HERstory, Ashley Crabb dismantles the myth of perfect branding and shows why your story—not your logo, fonts, or color palette—is what builds belonging. For women entrepreneurs, brand storytelling is more than marketing—it’s legacy. Ashley reminds us that branding without authenticity is just packaging, and that the most magnetic brands are built from courage, connection, and real, unfiltered humanity.

This Episode is For You If:

• You’re a woman entrepreneur tired of chasing “perfect” branding.
• You want to build a business that feels like you—not a formula.
• You’re ready to turn your story into your strategy.

🦄 About This Episode:
Inside this episode, Ashley breaks down the difference between branding and belonging—and how to make your story the heartbeat of your business. She shares real talk on perfectionism, storytelling, and what it means to build trust through truth.

🌶 The myth of perfect branding (and why it’s holding women back)
🌶 Why your story—not your aesthetic—is your brand’s real magnet
🌶 How to build community through belonging, not polish

Available now on Apple, Spotify, and YouTube!!
If you’re ready to stay feral, hit subscribe so you don’t miss an episode, drop a 5-star review for the one that hits you hardest, and share this podcast with the women who need it most. Tag @itsashleycrabb so Ashley can hype you up and keep this fire going.

If you’re ready to start telling your story with confidence and clarity, download the Tell Your Story Starter Kit
— the spark that helps you turn your truth into connection.

Or take it one step further and book your 30-minute Vibe Check Call
— we’ll burn the blueprint, build belonging, and make sure your brand finally feels like you.

Because here, we don’t just build brands.
We build movements.
We build belonging.
We make HERstory.