CarTalk with Kartik #296: Stop Writing Release Notes

Should a book focus on features or feelings? That’s the question one of my CEO clients asked me recently. As a 2X bestselling author featured on BBC TV & Times Square and having collaborated with over 70 CEOs, here's my answer.

Your book should not read like software release notes wearing a blazer.

Yes, your ideas matter. Your framework matters. Your proven process matters.

But readers don’t buy a book because chapter 3 has a really nice bullet list. They buy because they feel seen.

A CEO’s book becomes powerful when it connects your expertise to the reader’s hopes, fears, frustrations, and goals.

Don’t just say, “Here’s how to improve revenue.”

Say, “Here’s how to stop feeling like the best-kept secret in your market.”

Features explain. Feelings connect. And connection is what turns a book into authority. So when it comes to your book, stop writing release notes!

This insight comes from page 148 of my book Product Marketing Wisdom - which just completed 69 weeks on the Amazon bestseller list. Check it out at:

https://ProductMarketingWisdom.com/s

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