Most brands dream of becoming viral overnight, but Claire Diaz-Ortiz is here to tell us that social media should be done in a very different way. Today I talk with Claire about her new book, "Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits"  to gain insight on what she has to say about businesses and their social media platform

352 | Storybrand Guide to Social Media with Claire Diaz-Ortiz

Break down the barriers to small business success with 'The Chris LoCurto Show'. Tailored for the tireless entrepreneur facing the daily grind of managing cash flow, leading a team, and carving out a competitive edge, this podcast offers more than just advice—it offers a lifeline. Chris LoCurto brings decades of firsthand experience leading small businesses and delivers straightforward strategies and actionable insights.Every episode tackles the real issues you face—how to inspire your team, make every dollar count, and find the time to focus on what really matters: growing your business and achieving a fulfilling work-life balance. This isn't just a podcast; it's a community where your challenges are acknowledged, your efforts are celebrated, and your dreams are attainable.Join us in listening to 'The Chris LoCurto Show' to transform your business headaches into victories. Subscribe today and start paving your path to business growth and personal fulfillment. Learn more at www.chrislocurto.com. Your journey to small business mastery begins here.

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In this episode of The Chris LoCurto Show, we dive deep into the delicate process of second-generation transitions in small businesses. This episode is all about you, the founders, as you prepare to pass down your legacy. We explore the crucial dos and don'ts to guide you through this pivotal phase of succession planning. From formalizing transition plans to navigating emotional dynamics, join us as we uncover actionable insights to ensure a seamless handover and preserve your family business's legacy for generations to come.

571 | Second-Generation Transitions in Small Business: The Dos and Don'ts for Founders

We delve into the critical aspects of business growth and customer relations. Discover how avoiding fake delegation can fuel frustration and burnout, while embracing mistakes as invaluable learning opportunities fosters a culture of accountability and growth. Learn the importance of proactive customer service in building trust, loyalty, and ultimately, business success. Tune in to gain insights on gracefully handling mistakes and prioritizing proactive customer care to propel your business forward.

570 | Turning Mistakes Into Gold: The Power of Proactive Service and Genuine Care

Fake delegation is a common problem where leaders micromanage or take tasks back. Proper delegation is crucial for business growth and team productivity. Clarity is key in delegation to avoid confusion and inefficiency. Leaders should focus on higher-level tasks and delegate administrative work. Micromanagement erodes trust, while empowerment builds trust and encourages autonomy. Being a bottleneck boss slows down growth and hinders productivity. Cultivating confidence in team members is important for their development and risk-taking. Leaders should communicate expectations clearly and provide feedback for growth. Confronting unspoken challenges and addressing silent overload is necessary for effective delegation and team success.

569 |  The Delegation Dilemma: Why Owners Hesitate and How to Overcome It

Justin Epple discusses Next Level Life on the Chris LoCurto Show, highlighting its transformative impact on personal growth and professional success. He emphasizes the importance of understanding one's worth and making better decisions, handling conflict, and improving communication and relationships. Next Level Life shocks controlling behaviors, promotes healthier interactions, and recommends setting boundaries. Investing in personal development yields immediate returns, emphasizing the importance of implementing changes now. For more information, visit chrislocurto.com/nextlevellife.

568 | Cultivating Leaders: The Power of Personal Development

The Chris LoCurto Show features guest Patrick Devereux, who shares how personal growth has contributed to his success in leadership and business growth. As the president of Family Medical Services, Patrick sought leadership development and coaching to enhance his skills. Attending the Next Level Life event helped him prioritize his personal and professional life, set boundaries, and improve his mindset and confidence. Patrick's improved self-awareness and communication skills have positively influenced his leadership style and personal relationships.

352 | Storybrand Guide to Social Media with Claire Diaz-Ortiz

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