One of the best ways to create a rapport with your customers and earn their trust is through storytelling. When you learn to tell stories that customers in all points of your sales funnel can relate to, you’ve made your product or service that much more valuable to them.

The ideal way to create your stories is to have a brand script in place, with carefully chosen words that resonate specifically with your customers. Your brand is about customer perception, so you need to be able to tell stories that substantiate and embody the challenges and experiences of your customers. Josh Cantrell helps clients create these scripts using a 7 point plan for effective storytelling.