By Product Marketing Alliance

What's Storyselling about?

Join Elliott Rayner, storytelling expert, as he explores the skill of effective storytelling in the field of product marketing.
During the series, Elliott welcomes a range of leading product marketers plying their trade at globally recognized brands, as he focuses on the four stages of the process: the story, the speaker, the listener, and the response.

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Using feedback to craft fut...


In the fifth and final episode of the Storyselling podcast, Elliott Rayner is joined by Andreas Konrads, Senior Consultant at Capgemini and an expert in sport, technology, and sustainability. Elliott and Andreas are focusing on the response, specifically how to ...

Storyselling episodes: