By Product Marketing Alliance

What's Storyselling about?

Join Elliott Rayner, storytelling expert, as he explores the skill of effective storytelling in the field of product marketing.
During the series, Elliott welcomes a range of leading product marketers plying their trade at globally recognized brands, as he focuses on the four stages of the process: the story, the speaker, the listener, and the response.

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Using storytelling to break...


In this episode of Storyselling, host Elliott Rayner, CMO at Arion, welcomes Nick Knuppe, Senior Director of Product Marketing at Juni. Nick outlines the differences between B2B and B2B, and how product storytelling can be used to break down the ...

Storyselling episodes: