In this episode, we recap our first event of the year, Storytelling Powered by Data. We dive into the crucial role data plays in crafting compelling brand narratives, when used thoughtfully. Our expert panel explored how to measure creativity in retail, connect in-store data with online experiences, and leverage insights for impactful storytelling. But data alone isn’t enough, it needs context, interrogation, and a human touch to truly resonate. Tune in for key takeaways on bridging the gap between numbers and narratives to drive meaningful customer experiences.