In this episode, Laura Worzella, Chief Operating Officer of OneAZ Credit Union, discusses building a strategy for long-term success based on market and demographic trends. From slow-moving generational shifts in population to the rapid changes new industries can bring to a region, staying ahead of your community's evolving needs can be difficult. Laura shares OneAZ's insights and approach to doing just that with the changing face of America's Southwest.

Highlight from our discussion:

* The unique demographic shifts in Arizona

* The growing industrial and SMB

* How all of these factors influence expansion and technology investment

* Implementing Agile as a business philosophy

* Internal organization to reduce friction

OneAZ's website: https://www.oneazcu.com/

Their community partnership examples: https://www.oneazcu.com/about/news/2023/oneaz-credit-union-partners-with-novle-community-activators-to-better-serve-latino-community/

Their SMB partnership with State Forty Eight Clothing: https://www.youtube.com/watch?v=yEj_w7zcQ4c

Laura's profile on LinkedIn: https://www.linkedin.com/in/laura-worzella-65288ab/