09.01.2021 - By DOPE CFO
One of the biggest roadblocks new Cannabis accountants face doesn’t have to do much with accounting.
It’s client acquisition.
Even after you have mastered every tax code, cost accounting process, and niche-specific requirement you still might face the overwhelming prospect of landing your first client.
However, finding and signing on your first client doesn’t have to be anxiety-producing if you know a few tips and tricks to make it an easier process. Listen in to “Ep. 74: Strategies to Take the Stress Out of Landing Your First Cannabis Client” as Andrew Hunzicker, CPA breaks down ways to start building your clientele.
Topics he discusses include:
Establishing a value-focused mindset: you’re not just another general accountant who won’t be able to help your clients properly reduce their tax burden and comply with seed-to-sale tracking; you’re an invaluable asset to your client and viewing yourself as such is the first step to landing clients (we’ll discuss how to communicate to your prospect how you can offer them real value versus selling services to them)
Developing a simple marketing system: even if you absolutely loathe marketing, you can still attract the clients you’re looking for using a simple but effective system (this includes using an easy four-part proven system that DOPE students consider their secret weapon for landing clients)
Getting involved with communities and networks: one of the best ways you can get yourself out there and attract new clients is through participating in Cannabis accounting groups and networking with your peers (through this participation, you’ll build yourself up as an expert in the industry and will have access to connections and collaborative work through these networks
For more information about DOPE CFO visit DOPECFO.com or download your FREE "Accountants Guide to Managing Your Client's Cannabis Accounting Needs" at bit.ly/2GUnpPr
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