Strategy

Strategy episodes:

• 03.16.2010

  Strategy 3: What is nonmarket strategy?

  Professor David Bach analyzes the question: What is nonmarket strategy?

  
• 03.16.2010

  Strategy 2: Taking ethical decisions in organizations

  David Bach, professor of Strategy, explains how to take decisions taking into account ethical issues with the help of a decision tree.

  
• 01.16.2010

  Strategy 1: Francisco González at BBVA: Leading through Principles, Innovation and People

  Santiago Iñiguez, the Dean of IE Business School, paid a visit to the BBVA Innovation Center in Madrid to talk to President Francisco González about the bank´s unique business approach in times of financial crisis.