05.16.2022 - By Mark Pollard
Strategists Karan Taneja and Syed Shozab Abbas recently shared a bunch of practice strategies online. In this episode, we look at five of them:
Selling Playstation 5 to 45+ dads in a midlife crisis
Selling Sleepwell mattresses to pregnant women
Selling Woodland to stay-at-home dads
Selling therapy to bodybuilders
Selling Fastrack to grandparents
Syed describes himself as a perennial ad geek while Karan is a chef-turned-strategist. They were classmates who decided to put their thinking into public to land their first strategy jobs.
You can find Karan here: https://www.linkedin.com/in/karan-taneja29/
You can find Syed here: https://www.linkedin.com/in/syedshozab/
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