Implementing Strategy vs Just Tactics When it comes to new features from different social media and online marketing tools, many people jump head first into the newest tactic that is available to them. However, is that always the best thing to do? Instead of focusing on the newest marketing tactic right away, ask yourself if […]

064 – Strategy vs Tactics

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In this episode, we give an update on the aftereffects of Mark Zuckerberg appearing before Congress and the effect on Facebook marketing down the road. However, we primarily discuss the importance of determining your desired outcome in your marketing before any campaign is ever launched and the importance of not chasing the new shiny object.
The post Determine the Outcome – Then Start Marketing – 110 appeared first on Peder Aadahl.

Determine the Outcome – Then Start Marketing – 110

  I wanted to quickly push out an episode to give an update on what is happening here, but also to quickly discuss the potential ramifications of the current Facebook Privacy controversy. 
The post Oh Facebook, What Have​ You Done? – 109 appeared first on Peder Aadahl.

Oh Facebook, What Have​ You Done? – 109

When the going gets tough, the tough get going. Joseph P. Kennedy This is one of those phrases that I heard most of my life that  I didn't really understand. Now that I own my own business, I understand this quote more than I did before. Business can be very difficult. If it was easy, […]
The post Work Is the Way Forward appeared first on Peder Aadahl.

Work Is the Way Forward

Is your email overwhelming you? Do you dread opening your inbox? It’s funny to think about how it used to be fun to get an email. After the annoying connecting sounds, there it would be…. You Got Mail!! Tom Hanks starred in a spectacular movie thanks to that phrase. Well, that decade is long past now and Tom Hanks […]
The post Sanebox – A Review of the Best Tool to Overcome Email Overload – 107 appeared first on Peder Aadahl.

Sanebox – A Review of the Best Tool to Overcome Email Overload – 107

  Facebook Starts Adding New Targeting Options Recently, Mari Smith announced that she had a Boost option in her Facebook Group. This seems to be in Facebook’s testing phase, but if rolled out to all Facebook groups, it would significantly help brands and creators to be able to directly engage with their audience better. Additionally, […]
The post Facebook Launches New Targeting Features & YouTube Gets a New Look – Marketing Update appeared first on Peder Aadahl.

064 – Strategy vs Tactics

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