Stukent Expert Session Podcast

By Stukent, Inc.

What's Stukent Expert Session Podcast about?

Welcome to the Stukent Expert Session Podcast...where you can learn digital marketing from industry experts!

Each episode contains valuable tips, tricks, and hacks from some of the most successful professionals in the industry.

For more great content, visit stukent.com to check out our amazing digital marketing resources used by universities such as Stanford, UCLA, Oxford, Syracuse + thousands of other institutions as well as digital marketers around the globe!

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Stukent Expert Session Podcast episodes:

10.27.2022
"Preemptive Crisis Management Through Employee Engagement" | Whitney Eichinger of Southwest Airlines
Whitney Eichinger serves as Southwest Airlines’ Vice President of Culture & Engagement. In her role, Whitney ensures that culture remains at the heart of Southwest’s business. She leads company initiatives designed to better understand, support, and engage Employees across all...
08.26.2021
Writing for the Customer's Journey: Cody Ryan Martell
In this video, Cody Ryan Martell shares advice on how to write for the customer's journey. He shares a few examples of projects that he has worked on as the Creative Director at Reset Group and the processes he goes...
11.16.2020
Instagram Masterclass Part 8: Making Money - Anna Semyanova - Stukent Expert Session
Part 8 of 8. After watching parts 1-7, you’ll have a base knowledge for getting started on Instagram. In this final session, Anna covers several different methods you can use to make money using Instagram.
11.16.2020
Instagram Masterclass Part 7: Stories & IGTV - Anna Semyanova - Stukent Expert Session
Part 7 of 8. Anna covers the key differences in stories and IGTV content. After watching this session you'll understand when and why you should post stories and IGTV content.
11.16.2020
Instagram Masterclass Part 6: Ad Campaigns - Anna Semyanova - Stukent Expert Session
Part 6 of 8. In this Expert Session, Anna covers what you need to do to run a successful ad campaign on Instagram. She explains the differences between paid and organic content, why you need both types of content, and...
11.16.2020
Instagram Masterclass Part 5: Influencer Marketing - Anna Semyanova - Stukent Expert Session
Part 5 of 8. In this session, Anna covers how to run a successful influencer marketing campaign by describing how to find the right influencers for your brand and how to negotiate the right price point.
11.16.2020
Instagram Masterclass Part 4: Improve Engagementt - Anna Semyanova - Stukent Expert Session
Part 4 of 8. In this session, Anna demonstrates different strategies for improving engagement on Instagram. She walks through several examples of how popular pages have gained loyal and engaged audiences.
11.13.2020
User Generated Content: The Social Proof Content Strategy You Already Have, But Are Not Using - Ryan Bennion - Stukent Expert Session
In this video, Ryan Bennion defines user generated content and how you can take advantage of it in your marketing strategy. He shares a few examples of how he has created user generated content as head of paid social at...
08.17.2020
Instagram Masterclass Part 3: Target Audience & Content Strategy - Anna Semyanova - Stukent Expert Session
Part 3 of 8. In this session, Anna will go over how to establish your target audience and why you'll need a content strategy. She'll cover different techniques for targeting your audience with content they'll appreciate. She'll also help you...
08.17.2020
Instagram Masterclass Part 2: Profile Optimization - Anna Semyanova - Stukent Expert Session
Part 2 of 8. In this session, Anna will go over how to optimize your Instagram profile. She'll cover different techniques for optimization and give examples of clever optimization tricks. She'll also help you understand why you need to be...
08.17.2020
Instagram Masterclass Part 1: Account Goals & Types
Part 1 of 8. In this session, Anna will go over what kind of Instagram account you should make. She'll also cover different types of accounts and give examples of each. She'll also help you understand the right goals you...
08.17.2020
Why Digital Marketing Analytics? Nathan David
Nathan David discusses the framework for digital marketing analytics. He covers owned, paid, and earned media data and how your students can use their knowledge of analytics to become indispensable employees when they enter the job market.
05.26.2020
Digital marketing in a Pandemic - Alex Oliveira
Covid-19 has caused a conundrum for marketers all over the world. With over 10 years of experience in digital marketing, Alex Oliveira describes what he thinks all companies should do during a pandemic to acquire new customers, while also keeping...
05.13.2020
Introduction to SQL for Marketers
In this session, Shubham talks about the ease and importance of learning SQL (Structured Query Language). He shares perspective on big data and on SQL’s connection to marketing in the future.
05.04.2020
Landing Pages: How to Generate Sales & Leads - Alex Oliveira
04.30.2020
Introduction to Google My Business
In this session, Ryan Joos goes over how to get started with Google My Business, a tool designed to help businesses get recognized by customers. Google My Business quickly and easily shares information such as companies' websites, phone numbers, store...
04.30.2020
The 4 Elements of Great Storytelling
In this session, you'll learn the difference between a story that grabs the viewer's attention and one that does not. Joe Lazauskas explains why relatability, novelty, fluency, and tension are key parts to telling great stories. If you're interested in...
04.08.2020
How to Run a Successful Giveaway
In this session, Van Oakes discusses his strategies for using Facebook ads and influencers to run highly profitable giveaway campaigns. Oakes dives deep into different types of ads and how you can maximize influencer mileage. He also explains the giveaway...
04.07.2020
The Day-to-day Life of a Social Media Manager
In this session, Andrea Parrish goes over what life is like as a social media manager. You'll get familiar with what a social media manager does and how they can produce revenue for companies. She'll share with you some interesting...
02.25.2020
Eight Elements of a PR Plan
In this session, Joseph Clarkson, PR veteran at Taylor, shares with us how he uses the eight elements of a PR plan in his day to day job. Watch the original video recording here: https://youtu.be/QiE0dKKLaX4
02.18.2020
Google Ads: Writing Ad Copy for Clicks vs Conversions
Watch the original video recording here:
02.18.2020
Off-Site SEO: Leveraging Content Marketing for Link Building
Watch the original video recording here:
02.13.2020
How to Leverage Data to Optimize Marketing Automation
In this session, Braydon Unsicker, Email Marketing Manager at Tinuiti, shares his passion and experience with leveraging data to optimize marketing automation. Watch the original video recording here: https://youtu.be/CSwMZebWBRI
12.04.2019
7 Things to do as an Entrepreneur in College
In this session Stuart Draper, CEO and Founder of Stukent, talks about his experiences as an entrepreneur. Stuart has been a part of several ventures including a digital marketing agency and a non-profit organization. In this session, he'll give insights...
09.09.2019
Visual Content Marketing For Beginners
In this Expert Session, Erin McCoy from Killer Visual Graphics explains the importance of using visual content in marketing. McCoy shares mind-blowing statistics on visual content and how you can help your business stand out from the crowd. Watch the...
08.26.2019
How to Integrate Instagram Stories Into Your Marketing
In this expert session, Anna Semyanova from Combin shares her top tips for using Instagram stories successfully for marketing. She covers how to create tutorials, leverage user-generated content, show behind-the-scenes content, and more. Watch the original video recording here: ...
07.24.2019
Influencer Marketing For Beginners
Scott Paul is CEO and founder of Wooly, a software company that grows brand advocates and communities. As a side-hustle he also manages a e-commerce school called Tangible. In the past Scott has worked as a VP at Disney after...
07.02.2019
World of Retail: Marketing and Distribution
Heath Houston has over 20 years conducting business across the earth for globally recognized brands such as Nike, Fossil, Seiko, and Disney. He has founded two consumer product companies in the US, and most recently left the entrepreneurial world to...
06.27.2019
Preparing for a Career in Digital Marketing
Erik has been coaching and mentoring marketers in leadership and contributor roles over his 25-year career. With positions at award-winning digital agencies, tech startups, and a B2B software company. In this expert session, you'll learn how you can start preparing...
05.28.2019
The 7 Principles of Conversion Centered Design
Oli has seen more landing pages than anyone on the planet. He is an opinionated writer and international speaker on Conversion Centered Design. He is also the co-founder of Unbounce, one of the best landing page web builders in the market....
05.28.2019
Social Media Planning
Adelyn is the director of digital media for the NHL’s Florida Panthers. Have you ever asked yourself how you can possibly plan and schedule social media posts for every day of the year? In this expert session, Adelyn shares some...
05.28.2019
Social Media Optimization
Gabe Villamizar is the social media manager and social selling director at HireVue. He has over five years of experience within social selling and the social media marketing space. In this expert session, Gabe will show us how to optimize our...
05.28.2019
Social Listening: What You Need To Know As A Marketer
Tori has works for IBM as a social business manager. Have you ever asked yourself how you can possibly listen to all of the different conversations going on about your brand or topic of interest online? In this expert session,...
05.28.2019
Intro to Google Shopping Ads
Kirk Williams is the founder and owner of Zato Marketing, a marketing agency that specializes in Shopping Ads for both Google and Bing. He is a popular writer and speaker on search engine marketing and he’s been named one of...
05.28.2019
How to Plan Social Media Messages
Nathan Ellering is Head of Marketing Demand Generation at CoSchedule. In this session, Nathan is going to teach you how to plan social media messages that will foster engagement, boost your following and increase traffic by 3,150%. Watch the original...
05.28.2019
Facebook Messenger Marketing 101
Molly Pittman is the VP of Marketing at DigitalMarketer, responsible for building and maintaining its marketing funnels. Molly has consulted and helped more than 150 brands in areas like health and fitness, manufacturing, personal finance and more. In this expert...
05.28.2019
Expert Session: Shane Snow
Shane is a New York City-based technology journalist and web entrepreneur. He’s the Co-founder and Chief Creative Officer of Contently. Shane got his master’s degree in journalism from Columbia University and writes for some cool places like Fast Company, WIRED,...
05.28.2019
Expert Session: AJ Wilcox
AJ has ten years of PPC & SEO experience. Over the past 4 1/2 years, AJ has been hyper-focused on B2B advertising. This lead him to LinkedIn advertising where he fell in love, and eventually left his full-time job to...
05.28.2019
Expert Session: Fernando Silva
Fernando Silva is a Solutions Associate at Wistia, responsible for helping companies implement video in their digital marketing strategy more efficiently and creatively. Fernando specializes in helping SMB companies with video in marketing and sales. In this expert session, you'll...
03.12.2019
Expert Session: Veena Ramaswamy
Veena Ramaswamy is currently VP of Strategy at CommonBond, a financial technology company on a mission to give students and graduates more affordable, transparent, and simple ways to pay for higher education. The company offers refinance loans to college graduates,...
03.04.2019
Expert Session: Anastasia Gutnikova Part 3
Anastasia Gutnikova is a Pinterest Marketing Expert, the author of Pinterest SEO Traffic Secrets, and a blogging educator at anastasiablogger.com. Anastasia started blogging in 2017 and in two years she is driving over 250,000 page views a month of free Pinterest traffic...
03.04.2019
Expert Session: Anastasia Gutnikova Part 2
Anastasia Gutnikova is a Pinterest Marketing Expert, the author of Pinterest SEO Traffic Secrets, and a blogging educator at anastasiablogger.com. Anastasia started blogging in 2017 and in two years she is driving over 250,000 page views a month of free Pinterest traffic...
03.04.2019
Expert Session: Anastasia Gutnikova Part 1
Anastasia Gutnikova is a Pinterest Marketing Expert, the author of Pinterest SEO Traffic Secrets, and a blogging educator at anastasiablogger.com. Anastasia started blogging in 2017 and in two years she is driving over 250,000 page views a month of free Pinterest...
03.01.2019
Expert Session: Jim Sterne
Jim Sterne has focused his thirty-five years in sales and marketing on creating and strengthening customer relationships through digital communications. He consulted and keynoted about online marketing in the 1990s, and founded a conference and a professional association around digital...
01.29.2019
Expert Session: Sean Cannell
Sean Cannell is a YouTuber, international speaker, and business coach who built a seven-figure media company helping entrepreneurs and creatives build their influence and income with online video. Sean’s YouTube channels have over 700,000 subscribers, his videos have been viewed...
01.28.2019
Expert Session: BlitzMetrics Part 4
Logan Young is one of the co-founders of BlitzMetrics and Ben Dahl works as a director of content for BlitzMetrics. BlitzMetrics is a digital marketing company that works with brands such as MGM Resorts, Ashley Furniture, the Golden State Warriors,...
01.28.2019
Expert Session: BlitzMetrics Part 3
Dennis Yu and Logan Young are the co-founders of BlitzMetrics, a digital marketing company that works with brands such as MGM Resorts, Ashley Furniture, the Golden State Warriors, and many others. BlitzMetrics partners with institutions to train and provide jobs...
01.28.2019
Expert Session: BlitzMetrics Part 2
Logan Young is one of the co-founders of BlitzMetrics and Ben Dahl works as a director of content for BlitzMetrics. BlitzMetrics is a digital marketing company that works with brands such as MGM Resorts, Ashley Furniture, the Golden State Warriors,...
01.28.2019
Expert Session: BlitzMetrics Part 1
Dennis Yu and Logan Young are the co-founders of BlitzMetrics, a digital marketing company that works with brands such as MGM Resorts, Ashley Furniture, the Golden State Warriors, and many others. BlitzMetrics partners with institutions to train and provide jobs...
01.23.2019
Expert Session: Larry Kim (Mobile Monkey)
Larry Kim is the founder and CEO of Mobile Monkey, a software that helps marketers grow their business using chatbots. Before founding Mobile Monkey, he founded a digital marketing software and services company called Wordstream, which recently sold for $130...

What's Stukent Expert Session Podcast about?

Download our free app to listen on your phone

Stukent Expert Session Podcast episodes:

"Preemptive Crisis Management Through Employee Engagement" | Whitney Eichinger of Southwest Airlines

Writing for the Customer's Journey: Cody Ryan Martell

Instagram Masterclass Part 8: Making Money - Anna Semyanova - Stukent Expert Session

Instagram Masterclass Part 7: Stories & IGTV - Anna Semyanova - Stukent Expert Session

Instagram Masterclass Part 6: Ad Campaigns - Anna Semyanova - Stukent Expert Session

Instagram Masterclass Part 5: Influencer Marketing - Anna Semyanova - Stukent Expert Session

Instagram Masterclass Part 4: Improve Engagementt - Anna Semyanova - Stukent Expert Session

User Generated Content: The Social Proof Content Strategy You Already Have, But Are Not Using - Ryan Bennion - Stukent Expert Session

Instagram Masterclass Part 3: Target Audience & Content Strategy - Anna Semyanova - Stukent Expert Session

Instagram Masterclass Part 2: Profile Optimization - Anna Semyanova - Stukent Expert Session

Instagram Masterclass Part 1: Account Goals & Types

Why Digital Marketing Analytics? Nathan David

Digital marketing in a Pandemic - Alex Oliveira

Introduction to SQL for Marketers

Landing Pages: How to Generate Sales & Leads - Alex Oliveira

Introduction to Google My Business

The 4 Elements of Great Storytelling

How to Run a Successful Giveaway

The Day-to-day Life of a Social Media Manager

Eight Elements of a PR Plan

Google Ads: Writing Ad Copy for Clicks vs Conversions

Off-Site SEO: Leveraging Content Marketing for Link Building

How to Leverage Data to Optimize Marketing Automation

7 Things to do as an Entrepreneur in College

Visual Content Marketing For Beginners

How to Integrate Instagram Stories Into Your Marketing

Influencer Marketing For Beginners

World of Retail: Marketing and Distribution

Preparing for a Career in Digital Marketing

The 7 Principles of Conversion Centered Design

Social Media Planning

Social Media Optimization

Social Listening: What You Need To Know As A Marketer

Intro to Google Shopping Ads

How to Plan Social Media Messages

Facebook Messenger Marketing 101

Expert Session: Shane Snow

Expert Session: AJ Wilcox

Expert Session: Fernando Silva

Expert Session: Veena Ramaswamy

Expert Session: Anastasia Gutnikova Part 3

Expert Session: Anastasia Gutnikova Part 2

Expert Session: Anastasia Gutnikova Part 1

Expert Session: Jim Sterne

Expert Session: Sean Cannell

Expert Session: BlitzMetrics Part 4

Expert Session: BlitzMetrics Part 3

Expert Session: BlitzMetrics Part 2

Expert Session: BlitzMetrics Part 1

Expert Session: Larry Kim (Mobile Monkey)