It can be terrifying to niche down because it feels so counter-intuitive to narrow who you are targeting. But today's guest is a great example of how specializing made it so easy for her to get clients and to simplify her visibility and hiring efforts. Michelle Patten is a bookkeeper and business consultant for agriculture businesses. Listen in to know how she found success in choosing to work with a very specific industry.CLICK HERE to get all the links from this episode. CLICK HERE to join the waitlist to get first access to Your Next Best Hire. CLICK HERE to learn more about working with Natalie in $ix Figures Lab. This episode was first published at BizChix.com/459. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or at BizChix.com/category/team.

459: [success] Scaling a Niche Business from Rural Montana with Michelle Patten

Host Natalie Eckdahl, MBA is a coach to high performing women. She is married with three children ages 7-20. Natalie helps women entrepreneurs own their role as CEO through her business trainings, on air coaching calls and expert interviews. Learn how to master your mindset, grow as a leader, refine your strategies, build your team and gain visibility in your industry. Natalie is also an expert in outsourcing at home and at work.

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Let’s diagnose whether or not you have a sales problem in your service based business.  Sales is an umbrella term for a function in your business that has many facets. Are you struggling more to get leads or to convert leads you have into clients? 

624: Do You Have a Sales Problem?

The most common area new clients rank as needing 

623: Do You Have a Marketing Problem?

The fresh energy of Spring is blooming all around me and it has made me excited to set some very big goals for 

622: Dive into Q2 with a Six Week Sprint

Have you noticed that the longer you do the same type of work, the more efficient you get? That is why charging hourly or selling a package of hours starts to feel less great over time. We teach our clients to create either a monthly or a high ticket project business model based on the deliverables not based on the number of hours it takes  This works especially well for consultants, marketers and financial professionals. Elizabeth joins me in this episode and we discuss the four stages of the Retainer Roadmap and how you can specialize your services and uplevel your clients. We will share common concerns as well as examples of how the Retainer Roadmap will help you scale your business to offer a package of value instead of a package of hours.    

459: [success] Scaling a Niche Business from Rural Montana with Michelle Patten

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