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Susan De Robertis, consultant at SDR Consulting gives startup tips to Focus on What Matters

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Startup Success Strategies and Funding Sources

Mary and Susan discussed the importance of focusing on what matters for startup businesses to be successful. Susan emphasized the need for startups to have a clear vision, purpose, and adequate funding to get started. She also stressed the significance of having a support network and utilizing various funding sources, including personal savings, friends and family, angel investors, and business loans. Susan and Mary further highlighted that startups should prioritize marketing and visibility to generate sales and that initial investments should be directed towards these aspects. The discussion underscored the importance of staying focused on the business's goals and not getting caught up in operational details.

Customer Engagement, Marketing, and Business Numbers for Startups

Mary and Susan discussed the importance of customer engagement, marketing, and understanding one's business numbers for startups. They emphasized that a visible and active presence is key to attract and retain customers, and that consulting with professionals can be beneficial but learning about the basics themselves is crucial. They also highlighted the need to know one's target market and to focus on their specific needs and pain points. Furthermore, they underscored the significance of having a team of experts in different areas to ensure the success of the business.