The Mentor with Mark Bouris

#153 – Sweat: The app which is dominating female fitness

03.07.2019 - By Mentored.com.auPlay

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“We want to be the world's biggest digital gym.” The fitness industry is a huge global business - and this episode I'm joined by one of its biggest Australian players, Tobi Pearce. Tobi and his partner, Kayla Itsines, run the online female fitness program, Sweat. The app has been downloaded more than 30 million times, topped the App Store charts in 142 countries, and the business is on track to make $100 million this year. We talk about how Tobi and Kayla combined their personal training businesses to build the Sweat brand, how much they know their users through data, and how they scale their business. Tobi has a massive global business and is nowhere near finished yet!  Join the Facebook Group. Follow Mark Bouris on Instagram, LinkedIn & YouTube. Want to grow your business and stay ahead of the pack? Access Mark Bouris' Masterclasses. Got a question or comment for Mark? Send an email.  See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.

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