Swenk Today: The Digital Marketing Agency Show

By Jason Swenk

Education Business Management & Marketing Educational Technology

What's Swenk Today: The Digital Marketing Agency Show about?

Swenk Today is a Tuesday & Thursday show that documents how you can grow your digital marketing agency, where Jason share the latest growth strategies, mindset, and answers the most burning questions digital agency owners & entrepreneurs have.

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Swenk Today: The Digital Marketing Agency Show episodes:

07.28.2020
AGENCY OWNER PROGRESS OVER PRIDE
Is pride standing your way of growing your agency? It's easy to get in your own way sometimes as an entrepreneur. I had something in my personal life that made me step back and reflect on this lesson. In this...
05.01.2020
IS YOUR AGENCY TONE DEAF? HOW TO MARKET TO CLIENTS DURING THE PANDEMIC
Is your agency tone deaf? I am seeing agencies handle this pandemic and economy crash in one of two ways. They have either stopped selling because they feel it's insensitive or futile. Or, they are tone deaf and not listening...
04.28.2020
HOW CAN AGENCIES HELP CLIENTS WHO ARE SHUT DOWN DURING CORONAVIRUS?
How can agencies help clients who are shut down right now during coronavirus? How can agencies pivot to thrive during this downturn economy? This episode is a spotlight on Alyssa Ege, Sail Away Marketing - helping dental practices during the...
03.12.2020
CAN YOU GROW YOUR AGENCY DURING A RECESSION?
Can you grow your agency during a recession? What should you do to make sure your agency survives a downturn in the economy? How can you flip current conditions to benefit your business? In this video, I'll talk about how...
02.25.2020
THIS IS WHAT'S HOLD BACK YOUR NEW IDEA
Timing is everything. And the theme of this video is all about what is holding back your new ideas from coming to fruition. I just watched a documentary on a company that I'd never heard of because of bad timing....
01.28.2020
JUST KEEP SWIMMING | HOW TO OVERCOME STRUGGLES IN YOUR DIGITAL AGENCY
Just keep swimming. This video is some business advice that I think will benefit any agency owner, and it's something we all know but easily forget. It's actually something my 9-year-old son just reminded me of at his first swim...
11.25.2019
THE #1 STRATEGY FOR DIGITAL AGENCY GROWTH IN 2020
What's the #1 strategy for digital agency growth in 2020? How can you make big things happen in the coming year? Plus, I've got a big announcement surrounding my own content creation. I'll tell you all about it in this...
11.19.2019
WHY IT'S SO IMPORTANT TO KNOW & UNDERSTAND YOUR AUDIENCE | FORD'S MUSTAKE
Why is it so important to know and understand your audience? Well for starters, when your prospects feel understood they are more likely to trust you and want to do business with you. Now, a lot of you who've been...
10.15.2019
DO YOU NEED TO WIN AGENCY AWARDS? | WHICH AGENCY AWARDS DO YOU NEED?
Do you need to win agency awards to grow your agency? Will winning awards actually land you more clients? In this video, I'll share my feeling on awards and how my opinion has changed over the years. I have told...
10.01.2019
WHAT IS YOUR DIGITAL AGENCY WORTH? | SELL YOUR AGENCY FOR TOP DOLLAR
What is your digital agency worth today? What could you sell your agency for? Honestly, it's worth whatever someone is willing to pay for it. And a lot of it depends on where you're at within your agency. Allow me...
09.24.2019
DIGITAL AGENCY GROWTH PLATEAU? | AGENCY NOT GROWING FAST ENOUGH?
Is your agency business starting to plateau or even have a backslide? Are you second-guessing yourself? Are you worried this is where your agency is going to peak? These thoughts can be scary but in this video, I'm going to...
09.17.2019
ARE YOU RUNNING YOUR AGENCY WITH BROKEN PARTS? | DIGITAL AGENCY SYSTEMS
Are you running your agency with broken parts? I know many of us are thrown into agency life without structure or systems in place. It's a lot like riding a mountain bike without a seat. (Yes, I actually saw someone...
09.10.2019
DON'T RUN YOUR AGENCY LIKE MONKEYS ON A ROPE | WHO'S THE A$$HOLE?
Are you the leader or the a$$hole? I heard an analogy recently that made me think of how some people are running their agency and I'm going to share it in this video. Think about monkeys climbing up a rope......
09.03.2019
DO YOU AVOID CONFRONTATION? IS YOUR AGENCY LOSING EMPLOYEES OR CLIENTS?
Do you avoid confrontation? Do you run from conflicts at your agency? Yes, most of us do. But if you're like the company I'm about to describe it could be costing you a ton of money and business. In this...
08.27.2019
DOES YOUR CONTENT CREATION HAVE THE WRONG INTENTION?
Are you creating content with the intent to sell? What about your funnels? Are giving your audience your best stuff or are you just selling? In this video, I'm going to talk about committing to your audience I started this...
05.07.2019
JASON SWENK FAREWELL TO DIGITAL AGENCY OWNERS
This is goodbye. That's right, I'm saying farewell. (For now, that is :) It will probably come as no surprise to many of you that I've been building a house in Durango, CO for the last few months. And the...
04.30.2019
3 BIGGEST MISTAKES HOLDING BACK YOUR DIGITAL AGENCY GROWTH
If your digital agency is under $500,000 in revenue, here are the mistakes you're probably making that are holding you back. I worked with tons of agencies big and small. And, of the smaller ones, I'm seeing three common mistakes...
04.23.2019
I'M THE BEST AGENCY ADVISOR - ARE YOU THE BEST AGENCY? SPEAK IT INTO EXISTENCE
Do you think you're the best in the world? You should! You've got to believe in yourself because if you don't know one else will! Now, I don't want this to sound cocky because I am a very humble person...
04.16.2019
I QUIT AND YOU SHOULD QUIT TOO | THE BEST LEADERS ARE QUITTERS
I quit and I want you to quit too. I also want you to teach your team to quit too. I know it sounds crazy. But I QUIT. OK, OK... I am not actually going "quit" - allow me to...
04.09.2019
HOW TO GROW YOUR AGENCY WITH CLARITY, GOALS, AND CONSISTENCY
What are the three things you need in order to be successful? I just had a lot of my mastermind members come to a live workshop and retreat and here's one big takeaway from it that I think everyone can...
04.02.2019
2 IMPORTANT THINGS THAT CLOSE MORE DEALS WITH AGENCY PROSPECTS
What are the two things you can send to a prospect that closes the deal with new prospects? Competition is tough but by sending these two types of videos to your prospects you will close more deals and set your...
03.26.2019
WHAT SHOULD YOU AUTOMATE IN YOUR DIGITAL AGENCY?
What things should you automate in your agency? What should you NOT automate? With technology being what it is today it's very easy to want to automate as much as possible. But just because you can do something doesn't always...
03.19.2019
SHOULD YOU MERGE WITH A BIGGER AGENCY? | DIGITAL AGENCY MERGERS
Should you merge with a bigger agency because you lack the confidence to go the long road? Honestly, no. Agency life is hard, but don't throw in the towel yet. Frustration happens daily and when an offer comes along it...
03.12.2019
SETH GODIN ON PRICING, VALUE, NICHES, & CONTENT CREATION FOR AGENCIES
Wonder what the Godfather of Marketing thinks about the trajectory of the agency space? The one and only Seth Godin is on the show delivering massive value on everything from determining your value to the network effect to creating a...
03.05.2019
ARE YOU BUILDING A BRAND OR JUST A LOGO?
What's the difference between building a business logo and building a brand? In this video, we'll talk about the differences and what you can do to make sure you're building your agency brand, instead of just a business. A business's...
02.26.2019
DON'T DO THIS AT YOUR DIGITAL AGENCY | AGENCY GROWTH MISTAKE
There's one thing that you are probably doing at your digital agency that you should definitely NOT be doing. If you're concentrating on your weaknesses and trying to improve those, then you need to stop right now. In this video,...
02.19.2019
THE ONE THING YOUR MARKETING AGENCY IS MISSING IS A FRESH PERSPECTIVE
If you're asking yourself "Why am I still at the same level I've been for the past couple of months, years, decades?" And if you're stuck in a rut - then this is the video for you. We'll talk about...
02.12.2019
#1 FOUNDATION TO GROW YOUR MARKETING AGENCY
Do your employees always come to you not sure what they should do? Are you constantly struggling with what projects to say "yes" to, and which ones to say "no" to? Well, in this video we're going to talk about...
02.05.2019
CLIENT ACQUISITION STRATEGIES FOR DIGITAL AGENCIES | HIRING SALESPERSON
One big issue for agencies headed into 2019 is client acquisition. We recently sent a survey to 30,000 agencies and discovered an alarming truth about the trouble they're having with sales and client acquisition. In the survey, we asked how...
01.29.2019
ARE YOU PRICING AGENCY PROJECTS ALL WRONG? | ESTIMATING AGENCY PROJECTS
Are you pricing your agency projects all wrong? Do you have the right person in charge of estimating your agency projects? If your agency is bringing in a ton of sales and a lot of new accounts but you aren't...
01.22.2019
WHAT DO YOU BELIEVE IN? HOW YOUR AGENCY BELIEFS AFFECT GROWTH
What do you believe? What does your agency believe? How does all that affect your growth, scalability, and the way people talk about your brand? In this video, I'll talk all about how your outward image affects your ability to...
01.15.2019
WHAT DO WINNERS HAVE IN COMMON? | 2 THINGS TO HELP YOUR AGENCY WIN MORE
Why do the same people keep winning? What are they doing that most others are not doing? In this episode, we'll talk about what the winners are doing and how you can do it in order to WIN MORE! I...
01.08.2019
2 WAYS TO GET MORE PROFITABLE | MARKETING AGENCY NET PROFIT
Do you keep bringing in revenue, but barely breaking even? It might boil down to a net profit an issue. In this video, I'll tell you two ways to improve your agency's bottom line. I was coaching one of my...
01.02.2019
4 THINGS TO DO TO RETAIN MORE AGENCY CLIENTS | CLIENT RETENTION
Don't you hate it when you're doing an amazing job for a client and they still terminate the relationship? Ugh. It sucks! In this video, I'll go over what you can do when this happens and how to prevent it...
12.18.2018
MY BUSINESS FAILURES & WHY I'M STILL AN ENTREPRENEUR DESPITE THEM
I know when you're seeking business advice, it's really easy to learn about the success of others; but no one really talks much about failure. A lot of people don't know I actually had some other businesses that have FAILED...
12.12.2018
The 12 STRESSFUL Days of Working on the Wrong Client Project
Happy holidays from JasonSwenk.com and our entire agency tribe. We hope you never have to deal with these 12 Days of a BAD client project, but if you do ~ we hope this helps you get through it. 12 STRESSFUL...
12.11.2018
IT'S TIME TO FIRE THE CLIENTS THAT ARE HOLDING YOUR AGENCY BACK!
When was the last time you fired a client? It's almost the end of the year and this is a good time to take stock in your clients... and possibly even get rid of some of the misfits. At the...
12.04.2018
VAYNERMEDIA ISN'T PROFITABLE | GARYVEE'S THINKING LONG TERM - ARE YOU?
VaynerMedia is one of the biggest and best agencies out there now, and it isn't profitable; Gary Vaynerchuck even said it himself! But that's by design... and here's why. Now, I'm a huge fan of Gary Vee so this is...
11.27.2018
WHY YOU SHOULD NEVER NEGOTIATE OR DISCOUNT YOUR AGENCY PRICING
What can you do when the prospect wants to negotiate price with you? In this video, I'll tell you how to respond and why it's important not to negotiate price. When a prospect tells you they don't have enough budget...
11.20.2018
WE HAVE INFORMATION OVERLOAD! WHERE ARE YOU SEEKING AGENCY ADVICE?
We are all feeling information overload, but where do you seek agency advice? Is your source trustworthy and credible? We're drowning in information (Facebook, LinkedIn, YouTube, blogs, podcasts) but we are starving for the right knowledge. What I'm seeing is...
10.30.2018
2 THINGS TO DO WHEN YOU HAVE TOO MUCH AGENCY WORK & YOU'RE TOO BUSY!
Are you too busy with agency work? Do you have too much going and not enough time to get it all done. That's a tell-tale sign that you're actually holding your agency back from healthy growth. In today's #AskSwenk video,...
10.23.2018
HOW TO INCREASE AGENCY VALUATION | WHAT IS YOUR DIGITAL AGENCY WORTH?
What is your digital agency worth? Or, how can you improve its value? I think it really comes down to three things: 1. Get the attention of the audience you're serving. When I was in a position to sell my...
10.16.2018
HOW TO GENERATE SO MANY LEADS THERE'S A WAIT LIST FOR YOUR AGENCY
Do you want to know how you can generate so many leads that there's actually a wait list to work with your agency? Imagine if you had so many leads for your agency that there was actually a waiting list...
10.09.2018
WARNING: A BAD AGENCY PROSPECT WILL BECOME A NIGHTMARE CLIENT
A bad agency prospect will become a nightmare client. Don't let this happen to you! I have always said: "there's no such thing as a bad client - only a bad prospect or a bad process." Here's a scenario where...
09.25.2018
WHAT IS MESSENGER MARKETING? HOW WE GENERATED $250K IN JUST 2 MONTHS DOING THIS
What is Messenger Marketing? How can you use Messenger Marketing to increase your marketing agency revenue? If you're not using chatbots and Messenger Marketing, you're sorely missing out! Your website probably has a contact page, right? Most likely it is...
09.18.2018
WHAT EMPLOYEES WANT THEIR BOSSES TO KNOW | DISGRUNTLED EMPLOYEE
Do you know what your agency employees really think? What do agency employees want their agency owners to know? In this video, we hear from an actual* agency account manager as she tells all about her experience working at an...
09.06.2018
AGENCY SALES OBJECTION HANDLING: "I CAN GET IT CHEAPER SOMEWHERE ELSE" | SwenkToday #170
What do you do when a prospect says: "I can get it done cheaper somewhere else"? How do you respond to that? In today's video, I'll tell you exactly how you can respond so this isn't an issue for you...
09.04.2018
REFERRALS ARE NOT SCALABLE | #1 DIGITAL AGENCY LEAD GEN TIP | SwenkToday #169
Referrals are not scalable! Even though hearing something like, "I've got a lead for you" is a great feeling it's not going to grow your business. If referrals are in your growth plan, then you need a better business plan....
08.30.2018
UH-OH! WORKING ON 6-FIGURE AGENCY DEAL - NO SIGNED CONTRACT, NOT PAID
What do you do if you've won a big agency deal and hired a team to work it, but you haven't been paid and there's no signed contract? YIKES! Right?!? Daniel asked... "I just won a large deal ($890k) with...
08.28.2018
I'M NOT YOUR AGENCY COACH
Are you prepared for what you want with your business? Do you know where you're going? When you look at successful people in business, sports, and entertainment they have a few things in common... They are telling themselves the right...

What's Swenk Today: The Digital Marketing Agency Show about?

Download our free app to listen on your phone

Swenk Today: The Digital Marketing Agency Show episodes:

AGENCY OWNER PROGRESS OVER PRIDE

IS YOUR AGENCY TONE DEAF? HOW TO MARKET TO CLIENTS DURING THE PANDEMIC

HOW CAN AGENCIES HELP CLIENTS WHO ARE SHUT DOWN DURING CORONAVIRUS?

CAN YOU GROW YOUR AGENCY DURING A RECESSION?

THIS IS WHAT'S HOLD BACK YOUR NEW IDEA

JUST KEEP SWIMMING | HOW TO OVERCOME STRUGGLES IN YOUR DIGITAL AGENCY

THE #1 STRATEGY FOR DIGITAL AGENCY GROWTH IN 2020

WHY IT'S SO IMPORTANT TO KNOW & UNDERSTAND YOUR AUDIENCE | FORD'S MUSTAKE

DO YOU NEED TO WIN AGENCY AWARDS? | WHICH AGENCY AWARDS DO YOU NEED?

WHAT IS YOUR DIGITAL AGENCY WORTH? | SELL YOUR AGENCY FOR TOP DOLLAR

DIGITAL AGENCY GROWTH PLATEAU? | AGENCY NOT GROWING FAST ENOUGH?

ARE YOU RUNNING YOUR AGENCY WITH BROKEN PARTS? | DIGITAL AGENCY SYSTEMS

DON'T RUN YOUR AGENCY LIKE MONKEYS ON A ROPE | WHO'S THE A$$HOLE?

DO YOU AVOID CONFRONTATION? IS YOUR AGENCY LOSING EMPLOYEES OR CLIENTS?

DOES YOUR CONTENT CREATION HAVE THE WRONG INTENTION?

JASON SWENK FAREWELL TO DIGITAL AGENCY OWNERS

3 BIGGEST MISTAKES HOLDING BACK YOUR DIGITAL AGENCY GROWTH

I'M THE BEST AGENCY ADVISOR - ARE YOU THE BEST AGENCY? SPEAK IT INTO EXISTENCE

I QUIT AND YOU SHOULD QUIT TOO | THE BEST LEADERS ARE QUITTERS

HOW TO GROW YOUR AGENCY WITH CLARITY, GOALS, AND CONSISTENCY

2 IMPORTANT THINGS THAT CLOSE MORE DEALS WITH AGENCY PROSPECTS

WHAT SHOULD YOU AUTOMATE IN YOUR DIGITAL AGENCY?

SHOULD YOU MERGE WITH A BIGGER AGENCY? | DIGITAL AGENCY MERGERS

SETH GODIN ON PRICING, VALUE, NICHES, & CONTENT CREATION FOR AGENCIES

ARE YOU BUILDING A BRAND OR JUST A LOGO?

DON'T DO THIS AT YOUR DIGITAL AGENCY | AGENCY GROWTH MISTAKE

THE ONE THING YOUR MARKETING AGENCY IS MISSING IS A FRESH PERSPECTIVE

#1 FOUNDATION TO GROW YOUR MARKETING AGENCY

CLIENT ACQUISITION STRATEGIES FOR DIGITAL AGENCIES | HIRING SALESPERSON

ARE YOU PRICING AGENCY PROJECTS ALL WRONG? | ESTIMATING AGENCY PROJECTS

WHAT DO YOU BELIEVE IN? HOW YOUR AGENCY BELIEFS AFFECT GROWTH

WHAT DO WINNERS HAVE IN COMMON? | 2 THINGS TO HELP YOUR AGENCY WIN MORE

2 WAYS TO GET MORE PROFITABLE | MARKETING AGENCY NET PROFIT

4 THINGS TO DO TO RETAIN MORE AGENCY CLIENTS | CLIENT RETENTION

MY BUSINESS FAILURES & WHY I'M STILL AN ENTREPRENEUR DESPITE THEM

The 12 STRESSFUL Days of Working on the Wrong Client Project

IT'S TIME TO FIRE THE CLIENTS THAT ARE HOLDING YOUR AGENCY BACK!

VAYNERMEDIA ISN'T PROFITABLE | GARYVEE'S THINKING LONG TERM - ARE YOU?

WHY YOU SHOULD NEVER NEGOTIATE OR DISCOUNT YOUR AGENCY PRICING

WE HAVE INFORMATION OVERLOAD! WHERE ARE YOU SEEKING AGENCY ADVICE?

2 THINGS TO DO WHEN YOU HAVE TOO MUCH AGENCY WORK & YOU'RE TOO BUSY!

HOW TO INCREASE AGENCY VALUATION | WHAT IS YOUR DIGITAL AGENCY WORTH?

HOW TO GENERATE SO MANY LEADS THERE'S A WAIT LIST FOR YOUR AGENCY

WARNING: A BAD AGENCY PROSPECT WILL BECOME A NIGHTMARE CLIENT

WHAT IS MESSENGER MARKETING? HOW WE GENERATED $250K IN JUST 2 MONTHS DOING THIS

WHAT EMPLOYEES WANT THEIR BOSSES TO KNOW | DISGRUNTLED EMPLOYEE

AGENCY SALES OBJECTION HANDLING: "I CAN GET IT CHEAPER SOMEWHERE ELSE" | SwenkToday #170

REFERRALS ARE NOT SCALABLE | #1 DIGITAL AGENCY LEAD GEN TIP | SwenkToday #169

UH-OH! WORKING ON 6-FIGURE AGENCY DEAL - NO SIGNED CONTRACT, NOT PAID

I'M NOT YOUR AGENCY COACH