From Taylor Swift passing on the Super Bowl halftime show to Amazon turning Black Friday into a wall-to-wall sports infomercial, this week’s Deals & Deadlines breaks down the money, marketing, and messy optics driving the sports business machine.

Hosted by Matt Chernoff & Hadley Engelhard (30:56)

🔹 What’s inside:

• Taylor Swift says “no” to halftime — romance excuse, production limits, or leverage play?

• LeBron’s “Decision 2.0” teaser that became a Hennessy ad — masterstroke or brand ding?

• Jason Tatum named Duke’s Chief Basketball Officer — title, duties, and what it actually means

• LeBron & Overtime Elite — mentorship vs. monetizing influence (and NBA conflict questions)

• Amazon’s Black Friday sports takeover — 15+ hours of live events & the shopping flywheel

• Jonathan Gannon’s $100K fine — why “optics” still rule sideline blowups

• Georgia Tech x Under Armour — record deal, NIL slots, and the new apparel playbook

• Congress eyes limits on private equity in college sports — it’s about control, not cash

• 49 straight days of sports + the gambling engine behind nonstop viewership

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