Army veteran Erik Shaw is the founder of Tactical 16 publishing company. Tactical 16 works primarily with authors in the Armed Forces, Police, Fire, and Rescue communities in a hybrid publishing model designed to be an affordable yet powerful outlet to write and publish their books. Having recently stepped away from running that company, Erik moved into the same work for professional athletes. He’s also a member of the United States Space and continues to offer brand and marketing support to the company he founded. example of someone who's maintained.

In this episode of American Snippets, Erik shares some ins-and-outs of the publishing world and offers a peek at his work with the Space Force. He talks about his experiences working with professional athletes and how politics has entered their athletic profession as well as how it can impact their personal branding. Finally, Erik explains why he’s fast becoming a beacon of humor and positivity on social media, and why that matters in today’s climate. 

Watch this interview with Erik Shaw on YouTube

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