In a world filled with uncertainty—from tariffs to pandemics—many companies still rely on reaction instead of preparation. On the latest episode of Talking Supply Chain, Tom Strohl, president of Oliver Wight Americas, explains why integrated business planning (IBP) is the secret weapon for companies looking not just to survive disruptions, but to thrive through them.

“The difference between those that are successful today versus those that are not,” Strohl says, “is those that have good solid, robust planning processes that filter all the way up to the executive level of the organization.”