In this episode of The Amazing Seller podcast I'll discuss the recent discussion about Amazon and how they are starting to change the way the value promotions.

The BIG Question: Do Promotions Still Help Rank For Keywords?

I've said this all along. You want to treat this like a business and not try to hack Amazon's algorithm.

Here's a few points I discuss in this episode:

Don't Try And Fool Amazon

The Truth About Reviews - No Ranking Benefits

How I Use Reviews - (Not For Ranking)

Use PPC To Help Rank (Key Focus)

How I Use Promotions - Slow and Steady Approach

Understand that Reviews Help Convert, which = Sales, which = Keyword Ranking

Should I Still Use Keyword URL's?

It's not going to hurt, but I don't think it's something that has to be done. If you're going to give a URL out for a promotion, then use one.

REMEMBER:

The GOAL is to get steady sales and that will help drive organic sales. Once you start generating sakes on a regular basis, the keyword ranking will happen automatically.

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