Way back in episode 8 Scott gave you a very simple, step by step launch sequence that he recommended at the time. In today’s episode he’s going back to that launch plan to tweak and update it based on changes that have happened on Amazon and additional pieces of software or technology that make the process a bit easier or more streamlined. If you’ve been considering the launch of an Amazon Private Label product, you really have no excuse now because Scott is going to show you how to do it successfully in this episode.

 

Do sales and reviews from family members do any good on Amazon?

 

You’ll hear a strange mix of answers on this one. Some people have had family member reviews vanish, or the family member never even receives the opportunity to leave a review on Amazon. Others have had no problem. What makes the difference? The honest answer is that we don’t know. Amazon’s criteria for determining what are “family” reviews and what are not is hard to pin down but we do know this. All reviews matter when you can get them, so you want to ask your family and friends to help you out with a review, or at least try. Scott’s got lots of great advice about getting reviews on this amazing episode of The Amazing Seller, so give it a listen.

 

What is the difference between “verified” reviews on  Amazon and “unverified” reviews… and does it really matter?

 

The difference between the two is pretty simple. A “verified” review is a review from a person that Amazon is able to track as an actual purchaser of the product being reviewed. Even if they purchased the product using a discount code, it was still an actual sale, so it counts as a “verified” review. An “unverified” review is exactly what it sounds like… Amazon knows the person did not purchase the product. Does it matter? Not always. When you launch your product you’re just wanting to get as many stars and numbers on your rating scale as possible. The average buyer doesn’t typically notice whether a review is verified or not, but they do notice whether y