TAS 595: Ask Scott #186 – What Are Pros and Cons of Using Giveaways to Build Email List to Sell Products?

How are your fourth quarter efforts shaping up? Have you solidified your Black Friday and Cyber Monday strategies? If you need some positive momentum to get you going in the right direction, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he shares his thought of the week, an answer to a question from a TAS follower like you, and much more. You don’t want to miss a minute of this valuable and informative episode!

What was old is new again.

Did you know that blogging is making a comeback? It’s true! There was a time when blogging was king of the internet then much of the focus shifted to social media channels. Now, as is the case with many things in life, what was old is new again! Building a blog one of the best ways to create content for your brand and engage with your target audience. Have you developed a blog for your brand? What are you waiting for? To hear more about the value of blogging to your brand, make sure to listen to this episode of The Amazing Seller!

Traffic is king.

Did you know that when it comes to building your ecommerce brand, traffic is king? The more you create content that your audience finds valuable, the more your traffic will grow. This thriving traffic will alert Google, Facebook, and other internet platforms to the benefit of sending people to your brand. Don’t expect to throw up some random content to get the ball rolling, make sure you have done your homework and you know what your audience wants to hear! Discover how you can make the most out of your content creation efforts by listening to this episode of The Amazing Seller!

Using giveaways effectively.

There are many ecommerce sellers out there who are nervous about spending their time and resources on giveaways. Have you tried a giveaway contest to build an email list for your brand? If you are worried about people, who will sign up for your giveaway and will never end up buying your product, stop worrying, it will happen! That shouldn’t prevent you from reaching out to your target audience with a giveaway to build up your email list. Make sure to listen to this episode of The Amazing Seller as Scott expands on this critical topic and much more!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

[0:35] Scott’s introduction to this episode of the podcast!

[2:20] Scott’s thought of the week, what’s old is new again.

[12:00] Question: What are the pros & cons of using giveaways to build a list?

[17:00] Closing thoughts from Scott.

TRANSCRIPT TAS 595

TAS 595: Ask Scott #186 - What Are Pros and Cons of Using Giveaways to Build Email List to Sell Products?

[INTRODUCTION]

[00:00:02] Scott: Hey, hey, what’s up, everyone? Welcome back to another episode of The Amazing Seller Podcast. This is Episode #595 and Session #186 of Ask Scott. This is where I answer your questions here on the podcast and we’re going to do it again here today and I’m fired up because...

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...well, because I’m fired up. That's why. I don’t know. I’m just ready to conquer this fourth quarter stuff and everything else that we’re doing in the world of business and just life in general. Yeah, I’m pretty fired up so, hopefully, you're going to give a little bit of this energy, this little bit of feedback today that will help you get a little bit more energy if you're feeling like things just aren’t working or you’re feeling like you're in the grind. It’s all right. It’s part of the process. We just got to embrace it and keep moving. So, hopefully, I can help you with that here today. So, here's what we’re going to be doing today. I'm going to be talking about sharing my respo...