TAS 613: Ask Scott #191 – Why Won’t AMAZON Spend Money on PPC for My NEW Product?

Is 2019 going to be the year that you take your ecommerce business to the next level of growth? What is currently holding your business back? Is it time to start investing in your development as a leader? If you are ready to do the hard work necessary, you’ve come to the right place! It’s time for another session of Ask Scott here on The Amazing Seller. On this episode, you’ll hear from Scott as he goes over how you can attend Brand Accelerator Live in 2019, his thought of the week, an answer to a question from a TAS follower like you, and much more. Don’t miss a minute of this engaging episode!

Brand Accelerator Live!

As you look back at 2018, can you honestly say that you have invested in your personal growth as a leader? Have you read any books or attended any events that really challenge your thinking and help you step outside of the box? If you’d like 2019 to be the year where you turn things around for your business, you’ve got to take advantage of Brand Accelerator Live! To find out how this event will set your brand up for success, make sure to listen to this episode of The Amazing Seller!

Think about long-term success.

Have you ever felt like your business often takes two steps forward and one step backward? What will it take to get out of the constant short-term successes and really tackle those larger goals in life and business? According to Scott, your success is directly tied to your long-term strategy for your business. When was the last time you evaluated your strategy? If you are ready to up your game for 2019, this is an episode you don’t want to miss. Listen to this episode of The Amazing Seller as Scott dives deep into this critical topic for ecommerce sellers like you!

How to make sure your PPC efforts are working on Amazon.

Have you ever had an issue with your PPC efforts on Amazon? What was your solution? Have you made adjustments to your approach? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over a question from a TAS follower like you who is having some hiccups with their PPC usage. Here are a few helpful places to start, according to Scott.

Look at the category your product is listed in. It could be a mismatch.

Is the category relevant to your keyword selection?

Reach out to Amazon to get an answer.

If you are having issues with your PPC strategy, you aren’t alone! To get a full breakdown of solutions you can try to get to the bottom of this issue, make sure to listen to this helpful episode!

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

[0:35] Scott’s introduction to this episode of the podcast!

[3:30] Scott’s thought of the week, think long-term.

[8:00] Question: Why won’t Amazon spend money on PPC for my new product?

[16:00] Closing thoughts from Scott.

TRANSCRIPT TAS 613

TAS 613: Ask Scott #191 - Why Won’t AMAZON Spend Money on PPC for My NEW Product?

[INTRODUCTION]

[00:00:03] Scott: Hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 613 and session number 191 of Ask Scott. This is where I answer your questions here on the podcast and I'm going to do it again here today. And today's question is...

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...all about why won't Amazon spend my money on pay-per-click or sponsored product ads for my new product? And we’re going to dive into that topic. I have a couple of reasons why they might not be taking your money. If you've ever had this happen and you've gotten frustrated, well there could be a solution.

So stay tuned for that. Before we jump into that, I wanted to remind you that you can ask your own question by heading ov...