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Taylor Swift's "The Life Of A Showgirl" is out, setting off a Swiftie frenzy.
Taylor Swift's "The Life Of A Showgirl" is out, setting off a Swiftie frenzy. To mark the rollout, she’s partnered with AMC Theatres to debut The Official Release Party of a Showgirl, a theatrical experience that includes lyric videos, behind-the-scenes footage, and the premiere of her new music video, with fans encouraged to sing and dance right in the theater. On the streaming front, she’s smashing records: Showgirl amassed over 5 million pre-saves on Spotify, topping her previous album’s presave numbers. Spotify also rolled out a global billboard campaign with scannable codes linking fans to exclusive Taylor Swift playlists, driving engagement ahead of the drop. Swift's film will be in movie theaters this weekend only.
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By AudacyTaylor Swift's "The Life Of A Showgirl" is out, setting off a Swiftie frenzy. To mark the rollout, she’s partnered with AMC Theatres to debut The Official Release Party of a Showgirl, a theatrical experience that includes lyric videos, behind-the-scenes footage, and the premiere of her new music video, with fans encouraged to sing and dance right in the theater. On the streaming front, she’s smashing records: Showgirl amassed over 5 million pre-saves on Spotify, topping her previous album’s presave numbers. Spotify also rolled out a global billboard campaign with scannable codes linking fans to exclusive Taylor Swift playlists, driving engagement ahead of the drop. Swift's film will be in movie theaters this weekend only.