Welcome back to another insightful episode of The Better Contractor Podcast! In this episode, we delve into the world of tree care and media with our special guest, Joel Spooner, founder of InTree Media.

Discover the power of visual storytelling to transform the perception of tree care, highlighting the essential blend of safety, emotion, and professionalism that elevates our industry? Join us as we uncover the passion and purpose behind Joel's journey and his mission in the tree care industry.

From climbing trees in his childhood backyard to mentoring under industry experts and arborists like Matt Beaty, Elliot Wright, and Dan Holliday. Joel shares how his diverse background in forestry and photography led to the creation of InTree Media. Learn how Joel's innovative approach is reshaping the way tree care companies present themselves to the world.

We discover the importance of culture and mentorship in fostering employee engagement and business growth. We also explore practical strategies for leveraging media to build trust, connect with customers, and stand out in a competitive market.

Whether you're a tree care professional, business owner, or simply curious about the intersection of media and industry, this episode offers valuable insights and inspiration for anyone looking to make a meaningful impact.

Share your thoughts and questions in the comments below! How are you leveraging media to elevate your business or industry? We'd love to hear from you.

Don't miss out on this enlightening discussion. Hit play now and embark on a journey to reimagine the tree care industry through the lens of media innovation. Let's grow together!