Copywriter Hannah Mang is our guest for the 117th episode of The Copywriter Club Podcast. We both love to travel, so we naturally wanted to talk with Hannah about how she makes her business work while traveling to interesting places around the world. But that’s not all, we also asked Hannah about:

•  the accidental path she took from lawyer to copywriter

•  what she did to connect with her first clients (and how that led to more)

•  how she avoids the mistakes that other copywriters are making

•  how she pulls the personality out of her clients

•  the structure she uses for About pages and why she sometimes ignores it

•  why you have to be interesting before you do anything else

•  why you might want to think twice about agitating pain with your copy

•  making shifts in your business and how mindset contributes

•  Hanna’s tips for journaling (Rob really needed this)

•  How she makes work “work” while she’s traveling

•  Why speaking more than one language can help with copywriting

•  The best places around the world to live and work

To listen to this episode, click the play button below, or if you prefer to read, scroll down for a full transcript.

 

The people and stuff we mentioned on the show:

B school

A-Fest

Mindvalley

Kirsty Fanton

Hannah on Instagram

Hannah on Facebook

The Copywriter Underground

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

Intro: Content (for now)

Outro: Gravity

Full Transcript:

Rob:   This podcast is sponsored by The Copywriter Underground.

Kira:   It's our new membership designed for you to help you attract more clients and hit 10K a month consistently.

Rob:   For more information or to sign up, go to thecopywriterunderground.com.

What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That's what Kira and I do every week at The Copywriter Club Podcast.

Kira:   You're invited to join the club for Episode 117 as we chat with copywriter Hannah Mang about how she became a copywriter, the importance of creating packages for clients to choose from, her career change from copywriter to business coach and mentor, and how speaking seven-and-a-half languages influences her copy.

Welcome, Hannah.

Hannah:        Hi, guys.

Kira:   Great to have you here. I was telling you before we hit record that I wanted to get you on the show for a while because I watched you from afar and all your travels and stories through Instagram, so it's nice to finally have you here.

Let's kick this off with your story. How did you end up as a copywriter?

Hannah:        Oh. Yeah, that's actually quite a funny story.

Kira:   That thing.

Hannah:        I know, I know. Well, it was kind of random, looking back, but I feel it was really guided. In 2013, I joined B-School and for most people who know what that is, it's Marie Forleo's course on, basically, how to run an online business and I did that without even having a business idea. Back at that time, I was a law student. I was working part-time at a law firm and I just have this urge or feeling to start my own business. I wanted to be location-independent. I wanted to do my own thing, but I had no clue what I had to offer, so I joined B-School completely clueless.

Actually, what happened was that I just felt, like, ‘Okay, I need to put myself out there and just offer something.’ I had gone through coach training when I was 19 and so when I did B-School I was about 24 at the time. I figured, ‘Okay, I'm just going to offer, basically, coaching sessions for people who are just starting out and don't know what to do.’ So, it was like we teach what we most need to learn, that type of thing.

I had just put out a post in the B-School group in the community on Facebook and I'd gotten a few responses. The first person I ever talked to,