What would you do if your 12-year-old started making his own money — and then told you how he wants to invest it?

That’s exactly what happened in this week’s episode.

Host Reggie sits down with Alex Lee, better known as Familee Dad, and his son Daken from Familee.sg — one of Singapore’s most popular family creator.

They open up about:

• Turning family content into a full-fledged business.
• How parents can teach kids the value of money without killing curiosity.
• What happens when kids start contributing to family finances (yes, really).
• And the emotional tug-of-war between saving, spending, and just living well in Singapore.

It’s funny, raw, and unexpectedly wise — a real peek into how money conversations sound in a modern Singaporean household.

🎧 Catch the full episode and maybe, just maybe, you’ll start talking money a little differently at home.

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The content discussed in this episode is intended for educational purposes only and should not be considered as financial advice. The information provided is based on our understanding at the time of recording and may not reflect the current regulations or market conditions. The opinions expressed by guests are their own and do not necessarily represent those of The Financial Coconut. Please do your due diligence before making any investment or financial decisions.

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