Geoff Atkinson, former SVP of Marketing at Overstock.com and now the CEO of Huckabuy joins me to deep dive on technical SEO - what it means, why it matters, and what you need to be doing. With Google’s big 2021 algorithm update coming fast, it’s important for you to know what your website must have and NOT have, to maintain your rank and to overcome your competitors. Even if you’re not technical, listen in and learn what’s coming down the pipe from Google… you’ll thank me later!