“No one takes the time, even five minutes, with a blank piece of paper to write a plan for their life,” says Musa Tariq. The former Global Head of Marketing at AirBnb applies the same strategy to life as he does the countless brands he advises. In this episode, Farryn catches up with her longtime friend to explore the concept of storytelling. “I've put together so many proposals, and project plans for so many different things, from shoes, to cars, to computers. But so many people have never done that for themselves,” Tariq states. From brand values to points of distinction, Tariq advocates for the same approach in building both brand and personal identities.

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