Truck buyers are historically some of the most brand-loyal auto consumers But recent surveys suggest that loyalty is loosening.

Into the picture steps Elon Musk, who dropped the Tesla Cybertruck last month. This space-age truck concept is truly putting the shift in consumer preferences to the test. It’s also tearing a lot of opinionated people apart.

In this episode: what is the Cybertruck and where might it fit into the emerging electric truck market? And can it sway truck buyers who don't care about Tesla?

Then, there’s a major tax bill in Congress right now that would be a boon to renewables — what are its chances?

Finally, what would we do with a million dollars? We answer a listener question about how to invest with impact.

Support for this podcast is brought to you by Sungrow. With the world’s most powerful 250-kilowatt, 1,500-volt string inverter, Sungrow is providing disruptive technology for utility-scale projects.

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Tesla's Cybertruck: Win or Fail?

Bi-weekly discussions on the latest trends in energy, cleantech, renewables, and the environment from Wood Mackenzie. Hosted by Ed Crooks.

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Big power users are getting together to accelerate the development of advanced clean energy technologies.

The hottest topic in energy right now is the expected surge in demand for electricity. Data centers for AI, new factories, and electric vehicles are driving power consumption higher in the US, after about 15 years of stagnation. Solar and wind power can meet some of that increased demand, but many users, including data centers, want clean electricity round the clock. So there is a new urgency in the need for new clean energy technologies, including advanced nuclear, next-generation geothermal, low-carbon hydrogen, and long duration storage.

Unlike wind and solar, these emerging technologies have not yet been deployed at scale, and they are generally have much higher costs. There is a chicken-and-egg problem: costs will only come down as these technologies scale up, but companies are reluctant to deploy them because they are too expensive.

Now Google, Microsoft and Nucor have come up with an idea that could be at least part of the solution. They are collaborating on new commercial structures to help new clean energy technologies scale up and reduce the risk for investors.

To discuss that plan, host Ed Crooks is joined by regular guest Dr Melissa Lott, professor at the climate school at Columbia University, and Michael Webber of the University of Texas at Austin. Michael is also chief technology officer at Energy Impact Partners, which is a $3 billion venture fund that invests in some of these emerging technologies. Together they debate the consequences of that surging demand for electricity, and the role of new technologies in avoiding disastrous outcomes for our international climate goals.

They also talk about another promising source of clean energy: natural hydrogen, which is found in geologic reservoirs rather than being made from water or from methane. The US Geological Survey estimates there could be 5 trillion tons of natural hydrogen in rocks around the world; a vast, untapped energy reserve that could significantly contribute to meeting global low carbon hydrogen needs.

Given that a world with net zero emissions could use about 500 million tons of low-carbon hydrogen a year, that is a very exciting resource base. But is it really plausible that natural hydrogen could be viable as a significant contribution to clean energy supplies? The energy gang has some answers.

There’s an urgent need for innovative solutions to tackle rising energy demand. Join the discussion on X – we’re @theenergygang

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Everyone is worrying about rising demand for electricity. Do Microsoft and Google have an answer?

AI isn’t just threatening to take our jobs, it’s also draining our electricity.

Data centres centers used to have power demand measured in the tens of megawatts. Now they are in the hundreds of megawatts, and the new ones that are being proposed have demand in the thousands of megawatts: gigawatts. At the Distributech conference in Feburary, Harry Sideris of Duke Energy said it used to be a big deal when they had a customer wanting to add 10MW or 20MW of load. Now they have several planned data centers for AI needing 1000MW each. How is this additional demand being met?  

The good news, from a climate point of view, is that part of the answer is going to be a lot more solar and wind power, and energy storage. The bad news is that, according to the plans that US utilities are setting out, there are going to be more gas-fired power plants, too. US gas-fired generation capacity is on course to rise by 25% over the next 15 years, and although those plants will increasingly be used mainly to back up variable solar and wind power, they still mean that the chances of achieving net zero emissions from electricity by 2035 look slim. 

On this episode of Wood Mackenzie's The Energy Gang, Ed Crooks is joined by Amy Myers-Jaffe, Director of NYU’s Energy, Climate Justice and Sustainability Lab, who returns to the show to explore the feasible paths to net zero in light of increased energy demand. Also joining this week is Samantha Gross, Director of the Energy Security and Climate Initiative at the Brookings Institution. Together they debate the outlook for electricity demand, and take stock of the implications for theclimate goals of the Paris Agreement.

One big question: Is it time to give up on the objective of limiting global warming to 1.5 degrees C? The world looks like crossing that threshold soon. In fact, on one measure, we have already crossed it. The 1.5 degrees C limit has been seen as essential to avoid the worst effects of climate change. But John Kerry, who just stepped down as President Joe Biden’s climate envoy, said recently that the world was on course for more like 2.5 degrees of warming. Many businesses still have alignment with a 1.5 degree scenario as one of their climate goals. Ed, Amy and Samantha discuss whether it’s time to face reality and set new goals that are more likely to be achievable. 

And finally, more evidence that despite all the negative commentary around EVs, on a global scale the industry is doing just fine. In China, sales are surging and prices are falling. Sales of what China calls “new energy vehicles” – that is, battery electrics, plug-in hybrids, and fuel cell vehicles – were up 37.5% in the first two months of 2024 compared with the same period of 2023. In that period – January and February of 2024 – those New Energy Vehicles took 33.5% of the car market. The prices are on the way down too. Reuters has calculated that BYD has cut the prices of its EVs by an average of 17%. This seems like great news for cutting emissions and eventually decarbonizing road transport. But what does it mean for the car industries in other countries?

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How will utilities meet surging power demand?

This bonus episode of Wood Mackenzie’s The Energy Gang is our third from the Distributech conference in Orlando.

Distributech is the leading event for the electricity transmission and distribution industry in North America. It gave our host Ed Crooks a fantastic opportunity to talk to many of the leading figures from the industry, including those who provide technology for moving and managing electricity, and those who use that technology to serve their customers.

In this episode, Ed is joined by Ali Ipakchi, Executive VP of Smart Grids and Green Power at OATI, a grid technology company. Ali was at Dtech in 2014, and some of the issues he was talking about then seem familiar still today. So what has really changed in technology for the power industry since then? Ali talks about how ideas and technologies that were cutting-edge and radical a decade ago are now becoming mainstream.

Ed also sat down with Don McPhail, who’s Business Manager for energy and decarbonisation at Uplight, a software company that serves utilities. They talked about the importance of demand management, the integration of distributed energy resources, and the automation of customer engagement processes as examples of key factors for developing a more flexible and resilient power grid. 

Finally, Ed talked to two of Wood Mackensie’s delegates at Distributech: Fahimeh Kazempour, head of grid modernisation, and Elham Akhavan, senior research analyst specialising in grid edge and microgrids. They share their impressions of the events, highlight some of the ideas and innovations they found most interesting, and explore the implications for the wider questions of the energy transition. 

They also address a critical question in the hectic, exciting conversation about the power industry: how much of it is hype, and how much reflects real change? Fahimeh asks the question: whatever happened to the Blockchain?




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Bonus interviews from Distributech

On this episode of Wood Mackenzie's The Energy Gang: what the history of innovation in solar power and batteries can teach us about the right ways to support clean energy breakthroughs.

As the world moves towards a more sustainable energy future, government support is essential for research to develop new technologies, and for investment to deploy them at scale. But policymakers often seem to be blundering in the dark, grasping for policies that they hope will have the outcomes they want. So how do we know which strategies will be most effective for encouraging the progress we need, both to bring down the costs of existing technologies such as solar and wind power, and to create new breakthroughs in areas such as long-duration battery storage and nuclear power.

On today’s episode, host Ed Crooks and regular guest Melissa Lott are joined by newcomer Jessika Trancik, a professor of energy studies at the Massachusetts Institute of Technology (MIT), to discuss the progress of clean energy technologies.

Jessika explains what we can learn from the success stories of the past half-century, such as solar panels and lithium ion batteries. Her work shows that a combination of government backing for R&D and market incentives for investment has been critical in driving innovation. In industries such as solar panels and batteries, where costs have plummeted, support for research and market signals such as feed-in tariffs have complemented each other, fostering competitive innovation in the private sector and delivering rapid progress in critical technologies.

The gang discuss electric vehicles as one example of a technology that is receiving plenty of government support. Melissa discusses some new data on US emissions, showing that while there was a decline overall last year, the transport sector saw an increase. Even so, there are plenty of positive signs for the transition in the data, she says. While the shift to EVs may slow, it is still moving forward. Jessika wrote recently that “switching to an electric vehicle is one of the most impactful changes that an individual can make to reduce their personal contribution to climate change, and she explains that view.

The costs of clean energy technologies aren’t limited to the price of the hardware. Soft costs, encompassing such items as labour, planning, permitting and logistics, can constitute a significant portion of the total expense. Inefficiencies in regulatory processes and in information-sharing can amplify these costs and contribute to delays in the adoption of new technologies.

Jessika has been researching into soft technologies, which can include things like software, process knowledge and project management methods, to see how they can contribute to cost reduction and project acceleration. She talks about her work, which you can find out more about on the MIT website at news.MIT.edu.

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How can we develop new energy technologies and get them deployed at scale?

When most people drive electric cars, what does that mean for the grid?

This bonus episode of Wood Mackenzie’s The Energy Gang is our second from the Distributech conference in Orlando. 

Distributech is the leading event for the electricity transmission and distribution industry in North America. It gave our host Ed Crooks a fantastic opportunity to talk to many of the leading figures from the industry, including those who provide technology for moving and managing electricity, and those who use that technology to serve their customers.

In this episode, Ed is joined by Quinn Nakayama, senior director of Grid Research Innovation and Development at Pacific Gas and Electric Company (PG&E) in California, to help us understand the transformative impact of electric vehicles on energy utilities and the grid. Quinn dives deep into the ways that the EV boom is shaking up customer relationships and forcing utility companies to take a fresh look at grid management.

California is at the cutting edge of the EV revolution, and Quinn explains how PG&E is tackling issues that many other utilities around the world will have to address, from ensuring grid resilience to maintaining customer trust. He also discusses cutting-edge vehicle-to-grid technology, and outlines the changing relationships between utilities and vehicle manufacturers. And he shines a light on the pivotal role played by regulators in this critical sector for the energy transition.

It’s an in-depth discussion on how the rise in EVs is forcing utilities to rethink infrastructure, optimise energy use, and plan for a very different future.

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Tesla's Cybertruck: Win or Fail?

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