Behind the scenes of some cool things that we're doing to get people to stop and actually watch our ads.

On this episode Russell talks about a new ad technique where you try to get someone's attention within three seconds. Here are some of the awesome things you will hear on today's episode:

• Find out what kind of ads Russell is experimenting with to grab people's attention quickly.
• Discover why you need to be quicker in grabbing people's attention in these days than they did in the 80's.
• And find out how Russell's jeep became high centered and why he lit a copy of Expert Secrets on fire!

So listen here to see why Russell blew up his Gold Prospector with a potato gun and lit his book on fire.

Transcript - https://marketingsecrets.com/blog/the-3-second-shock-that-allows-you-to-deliver-your-message

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