#08 Understand these 5 simple levels and you’ll be well on your way to creating and marketing great products. Ignore them, and you could be on the sideline scratching your head wondering why it didn’t work like you expected.

If you want to create repeatable success and continue to scale, then you must learn this fundamental lesson.

Links from this episode

• Breakthrough Advertising (buy this. No excuses!)

Today’s podcast was taken from Chapter 2. There’s loads of examples and deeper dives into things within that chapter.

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